Product Marketing Manager

• LV Distribution

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world

About the Role

This Position reports to: Product Marketing Manager

In this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end-user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance.

The work model for the role is hybrid.

Key Responsibilities

You will be mainly accountable for:

• Developing and implementing product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed
• Collecting data and providing sound market and competitor intelligence analyses related to Canadian market and trends
• Tracking and providing management with Canadian market research and analysis results, informing them of identified existing gaps or new growth opportunities
• Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes
• Providing appropriate market information to support long- to mid-term decision-making on the marketing strategy

Qualifications

• You have both technical and commercial experience with LV distribution equipment products on Canadian market
• You have at least 10 years of experience in LV equipment marketing or product management role
• Highly adept in crafting and deploying market strategies
• You are passionate about LV Switchgear and MCC
• Degree in Electrical Engineering is a must

Why ABB?

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.

Our Commitment to You

At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to a high standard of integrity in everything we do.

Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We help our people succeed and develop, and we empower them to create their own careers at ABB. Our benefits, reward and development programs encompass a wide array of offerings.

Employment Equity

ABB values the dedication, commitment, and expertise of our employees. As an Employment Equity Employer, we believe in an inclusive and diverse workforce. We are committed to ensuring that our policies and practices align with the Employment Equity Program, aiming for a workforce that is truly representative of the four designated groups:

• Women
• Indigenous peoples
• Members of visible minorities
• Persons with disabilities

ABB is dedicated to providing reasonable accommodation for applicants with disabilities and encourages candidates to self-identify during the application process.

How to Apply

Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks how to join the team. Make our story your story.