Marketing Communications Specialist

About ABB

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

Position Overview

This Position reports to: Local Division Manager

The work model for the role is: hybrid

About the Role

In this role, you will have the opportunity to propose and implement communication plans. Each day, you will implement assigned marketing communications activities through all available communications tools according to group guidelines, directives, and messages, within the approved budget. You will also showcase your expertise by generating leads via advertising, sponsorship, and other promotional activities, using the internet as a hub for integrated marketing communications.

Responsibilities

You will be mainly accountable for:

• Design and implement integrated marketing and communication campaigns tailored to local customer needs, market dynamics, and stakeholder expectations
• Ensure alignment with global/regional strategies while creating measurable impact at the country level
• Collaborate closely with sales and global marcom to activate product launches, deliver promotional activities, and customer engagement initiatives
• Create and distribute high-quality content that appeals to our target audiences, including developing content for press releases, articles, customer stories, etc.
• Manage and optimize local digital channels and social media platforms to ensure consistent brand presence and audience engagement
• Plan, coordinate, and execute customer-facing events and industry fairs
• Create and deliver thought leadership communications to position the local leaders and experts according to the communications strategy
• Deliver internal communications that build engagement and support company culture
• Monitor and report on local marketing KPIs, campaign results, and market insights
• Ensure brand consistency and compliance with global communication guidelines
• Act as the main contact for external agencies, partners, and suppliers in the country

Qualifications

• Solid understanding of B2B/industrial marketing and communications
• Direct experience in campaign management, events, content creation, and digital channels
• Proficient project management and organizational skills; ability to prioritize and deliver under tight timelines
• Proficient in communication, editing, and presentation, both in the Turkish and English
• Customer-centric mindset, with the ability to adapt technical information into compelling local messaging
• Collaborative individual, able to collaborate across functions and with regional/global colleagues
• Dedicated, self-driven, and resourceful — comfortable working without direct reports

Why ABB

Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We want you to be proud of being part of ABB.

We Care

At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to a high standard of integrity in everything we do.

We Grow

We help our people succeed and develop, and we empower them to create their own careers at ABB. Our benefits, reward and development programs encompass a wide array of offerings.

How to Apply

Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks how to join the team. Make our story your story.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.