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Director, Lifecycle Marketing Campaign Operations

Whoop

Director, Lifecycle Marketing Campaign Operations

Whoop

Boston, MA

·

On-site

·

Full-time

·

2w ago

Required Skills

Marketing Operations

Campaign Management

Leadership

Process Optimization

Cross-functional Collaboration

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at their peak through data-driven insights, premium hardware, and high-quality accessories and apparel designed to integrate seamlessly into daily life.

We’re looking for a Director of Lifecycle Marketing Campaign Operations to lead the operational backbone of WHOOP’s lifecycle marketing engine. This role blends strategic leadership with hands-on operational excellence, ensuring campaigns are launched with speed, precision, and quality across email, push, in‑app, and emerging channels.

You will own the systems, processes, and team that enable lifecycle marketing to scale—partnering closely with Lifecycle Strategy, Growth, Data Science, Core Product, Engineering, and Creative to deliver impactful, personalized member experiences.

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About Whoop

Whoop

Whoop

Series F+

A SaaS-based platform that enables subscribers to create and share media applications, websites, and text communication solutions.

1-50

Employees

Atlanta

Headquarters

$3.6B

Valuation

Reviews

4.1

9 reviews

Work Life Balance

2.1

Compensation

3.0

Culture

3.2

Career

2.4

Management

2.7

45%

Recommend to a Friend

Pros

Great people and coworkers

Excellent team environment and collaboration

Great product quality

Cons

Poor work-life balance

Limited career growth opportunities

Management and leadership issues

Salary Ranges

29 data points

Mid/L4

Senior/L5

Staff/L6

Director

Mid/L4 · Business Analyst II

1 reports

$143,750

total / year

Base

$125,000

Stock

-

Bonus

-

$143,750

$143,750

Interview Experience

11 interviews

Difficulty

2.9

/ 5

Duration

14-28 weeks

Offer Rate

73%

Experience

Positive 73%

Neutral 0%

Negative 27%

Interview Process

1

Application Review

2

Online Assessment

3

Technical Interview

4

Behavioral Interview

5

Final Round/Onsite

6

Offer

Common Questions

Coding/Algorithm

System Design

Behavioral/STAR

Technical Knowledge

Take-Home Project