The Marketing Director of Strategic Initiatives and Operations is primarily responsible for ensuring cross functional integration for the consumer product marketing portfolio. Deep partnership and coordination will be with the affluent product and benefits team, cross border business units, and ecommerce product group. The role will help establish a unified B2B2C marketing engine, enabling consistent premium offerings, with coordinated travel corridor and consumer journey strategies that drive outsized growth for the company.

This Marketing Leader and her/his team will work with executives, key global business stakeholders and regional brand teams to successfully bring to life – and evolve over time – the consumer product propositions for Visa.

The position reports to the Vice President, Global Brand Marketing – Consumer Products and will be based in Visa’s San Francisco, California office.

Responsibilities:

• Set annual and multi-year marketing plans and business case for multi-year investments, across function to support capital allocations for the Office of CMO as well as Product and cross border business units.
• Lead operational strategy to form 'central hub' for Global Product and Global Business units to orchestrate marketing functional responses across B2C, B2B, sponsorships, and marketing services teams.
• Operate as Visa’s single point of ownership for premium product marketing, e-commerce marketing, and travel‑led growth marketing, unifying strategy, execution, measurement, and partner enablement across Global Product, the Cross‑Border Business Unit, Global Marketing, and Regions.
• Drive cross‑functional coordination (QBRs, operating model, resourcing, communications, OKR setting and cadence) with the Affluent Product and Benefits Team, Cross Border Business Unit, and E-commerce product teams, whom Global Brand
• Consumer Products are accountable to.
• Operate Executive Steering Committees to ensure transparency, pacing, resourcing and expectations are met for enterprise.
• Partner with Insights and Analytics to establish, track, and readout KPI and Measurement Progress with business unit groups.
• Support cross-initiative planning, product launch sequencing and integration of seasonality travel calendar with benefits amplification of Infinite proposition.
• Integrate A.I. across the team activities, drive innovation pilots that bridge the marketing portfolio under Consumer Products, and lead special projects as determined by the VP of Brand Marketing
• Consumer Products.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

This position is not eligible for Sponsorship.

Basic Qualifications:

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications:

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 10+ years of progressive experience in global brand strategy, brand marketing, or related field - financial services or technology experience strongly preferred.
• Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact.
• Strong planning, organizational and problem-solving skills.
• Resourcefulness with strong sense of accountability and results-oriented drive.
• Role models and influences aspirational behaviors of leading courageously, obsessing about customers, collaborating as one Visa, and executing with excellence.
• Ability to initiate and drive opportunities independently across multiple complex projects that have strategic implications for the brand and company, while operating in an environment that changes quickly.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for this position is 178,300.00 to 285,600.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.

Progress starts with you.