About this role:

Reporting to the Head of the In‑House Agency, you’ll set the creative vision for AI‑native brand storytelling and dynamic content systems and help us transform into a modern creative operating model. You’ll lead a 35‑person multidisciplinary team (10 direct reports) across creative, experience design, and production to build new content forms, campaign architectures, and brand behaviors powered by agentic AI. You’ll oversee multi‑channel content ecosystems, personalized journeys, and modular components designed for assembly and execution by autonomous agents. You know how to translate a creative idea into personalized journeys and content systems, connect craft to outcomes, and treat AI as a creative medium. This role follows a hybrid work schedule and can sit in Minneapolis, MN or San Francisco, CA. The Wells Fargo job profile is Marketing Director.

In this role, you will:

• Creative & Strategic Leadership: Develop a creative approach of translating the use of AI capabilities (autonomous execution, multi‑agent orchestration, dynamic personalization) into clear creative strategies and testable concepts

• Team Leadership & Collaboration: Mentor art, copy, design, CX, and content strategy teams; roll out and coach creative teams on new ways of working; partner with Agency and Client Leadership; lead pitches and client presentations

• Brand & Experience Stewardship: Uphold craft, brand safety, and ethical AI standards; advise on opportunities and risks across agents, personalization, and automation

• Multi‑Channel Content Creation: Oversee creative for social, digital, web, CRM, experiential, and video; deliver channel‑specific work within a cohesive system; develop AI‑aware strategies that adapt tone, format, and structure

• Personalization & Content Systems: Design scalable personalization (variable messaging, adaptive narratives, context‑aware behavior); build modular libraries for autonomous assembly

• AI‑Forward Content Innovation: Partner with Marketing to translate data from AI agents to develop new creative strategies and assets to ensure effective customer experiences

Please ensure your resume includes a link to your design portfolio; candidates who do not provide a portfolio will not be considered.

Required Qualifications:

• 8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• 4+ years of management or leadership experience

Desired Qualifications:

• Experience leading flagship accounts at top creative or digital agencies and translating that craft to in-house personalization at scale

• Experience setting a creative vision and delivering integrated campaigns that use agentic AI

• Experience designing modular content systems and workflows for reuse, quality, and speed

• Experience establishing AI guardrails and brand voice models to keep outputs on-brand and compliant

• Experience overseeing multi-channel programs (web, CRM, social, experiential, broadcast)

• Experience leading geographically dispersed teams across creative, experience design, and production

Office Locations & Pay Ranges:

• 600 South 4th Street

• Minneapolis, MN ($175,000 - $279,000)

• 333 Market Street

• San Francisco, CA ($191,000 - $305,000)

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$175,000.00 - $305,000.00

Benefits:

• Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below.

Visit Benefits:

• Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits

• 401(k) Plan

• Paid time off

• Disability benefits

• Life insurance, critical illness insurance, and accident insurance

• Parental leave

• Critical caregiving leave

• Discounts and savings

• Commuter benefits

• Tuition reimbursement

• Scholarships for dependent children

• Adoption reimbursement

Posting End Date:

20 Mar 2026
**Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.