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Job Category

Marketing & Communications:

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Position Summary

This critical role will lead the marketing organization in the design, implementation, and scaling of a world-class cross-functional UTM governance framework. As part of the CMO Strategy & Operations team, you will ensure our data remains a trusted asset, enabling the organization to move with speed while maintaining the high standards of data integrity required for accurate attribution and AI-driven decision-making.

We are looking for an experienced Marketing Operations professional who understands that UTMs are the "connective tissue" of marketing performance. You have in-depth knowledge of the campaign lifecycle and a proven track record of standing up governance in complex, decentralized environments. You thrive in ambiguity, lead through influence, and are passionate about turning fragmented data into a competitive advantage. An innate sense of learning and technical “know-how” will allow for growth as the role evolves through the implementation of this program.

Primary Responsibilities:

• Architect the Global Taxonomy: Design and enforce a standardized UTM naming convention across all global regions and marketing channels (Paid Media, Organic Social, Email, Events and Webinars, etc.) to ensure 100% data consistency.

• Modernize the Intake Process: Build and maintain a centralized, user-friendly UTM generator and intake workflow that eliminates manual errors and streamlines the campaign launch process for marketers.

• Drive Operational Rigor: Build data integrity dashboards and implement recurring audits and remediation cycles to identify "dirty data" and malformed links, partnering with analytics teams to ensure data flowing into Data Cloud is accurate and actionable.

• Serve as a Strategic Advisor: Partner with Campaign Operations, Digital Enterprise Technology, and Global Marketing Analytics amongst other key stakeholders to translate business needs into technical tracking requirements that support complex attribution models.

• Scale through Enablement: Develop "self-service" playbooks, certifications, documentation and training equipping global marketing teams with the knowledge to manage their UTM set-up and tracking independently within the established guardrails.

Knowledge and Skills Requirements:

• 7+ Years in Marketing or Advertising Operations: Extensive experience specifically within large-scale, enterprise B2B environments.

• Expert Taxonomy Design: Proven experience building and implementing global UTM naming conventions.

• Web Analytics Mastery: Proficiency in Google Analytics 4 (GA4) or Adobe Analytics, specifically around how UTMs influence session-based vs. user-based attribution models.

• Automation & Tooling Savvy: Experience with UTM builder tools (e.g., UTM.io, Claravine, or custom Excel/Google Sheet scripts) and an ability to troubleshoot the technical "handshake" between URLs and lead capture forms.

• Data Integrity & Audit Rigor: Experience building "Dirty Data" dashboards in Tableau or CRM Reports to proactively identify and flag non-compliant links before they corrupt the global database.

• Exceptional stakeholder influence, including the ability to present complex strategies and drive consensus and decision-making among senior leadership.

• Project Management: Experience leading cross-functional workstreams without formal authority over the participants. They must be able to drive a project from "Concept" to "Global Standard" independently.

• Excellent writer with strong communication and presentation skills.

• Work independently and effectively deal with ambiguity.

• Familiarity with privacy and information security principles and best practices.

• Bonus! Familiarity with Salesforce CRM preferred.

Unleash Your Potential:

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement:

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $117,400 - $177,600 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.