Director of Copy & Brand Voice

Be part of an iconic story. At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, Tik Tok)

Position Summary

The Director of Copy & Brand Voice is responsible for crafting the voice of the brand across multiple touch points including campaigns, digital sites, CRM. Global social, retail signage and marketing materials as well as product naming and storytelling. The Director of Copy works closely with the creative team and cross-functional project teams at all levels to generate and execute concepts for all branded material. This role is a leader in the development and consistent management of our brand voice across all key consumer touch points, working cross-functionally from within the creative team with social, influencer, product and events teams as needed to create brand experiences both in collaboration with creative colleagues and working autonomously when needed.

Primary Responsibilities & Accountabilities

• Lead the brand voice for all global websites, email, and digital marketing under the leadership of the SVP of Global Creative
• Drive the achievement of creative goals and strategic solutions to meet brand, marketing and e Comm sales objectives, working closely with Marketing Leads and regional teams
• Lead and collaborate with creative colleagues on the conceptual and copy direction of Calvin Klein's branding, advertising and marketing initiatives
• Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
• Take part in creative concepting and collaborate with the designers to develop creative concepts for brand initiatives
• Work closely with creative team to ensure copy tone and style are consistent with visual tone and style
• Work closely with product marketing to create brand right, product storytelling that entices the consumer
• Work with the social teams to develop copy for rollouts that consider channel needs and differentiations
• Interact with project teams to understand business objectives and audience demographics
• Be a strategic thinker, creatively interpreting insights from marketing into effective, meaningful creative concepts that meet business goals and maintain the highest level of creative integrity
• Demonstrate the studio's high-quality standards across all deliverables

Supervisory Responsibilities

• Direct: A team of 6+ copy writers across all channel touchpoints
• Indirect: Partnership w/Creative team, campaign/digital/motion production support staff members, Regional creative leads, Freelance and agency partners as needed

Strategic Responsibilities

• Works closely with the Product, Social, e Comm and marketing teams to deliver creative solutions to business needs across all channels
• Responsible for creating brand appropriate "tone of voice" and standards to support messaging to the consumer in all marketing mediums

Decision Making

Makes decisions re: day-to-day management and acceleration of creative teammates; solving marketing problems by providing creative solutions; driving continual efforts to maintain creative standards. Always meeting business deadlines.

Resourcefulness & Creativity

Must be able to multi-task, own and delegate creative projects in a fast-paced environment, and to make decisions quickly; creates new and innovative solutions when needed.

Environment

The environment is extremely fast-paced and deadline driven.

Qualifications & Experience

• 10+ years of copy creative direction experience within the fashion/lifestyle space
• A solid understanding of marketing and advertising principles
• An exceptional copywriting portfolio website
• Proven creative ability
• Excellent time management and organizational skills
• Accuracy and attention to detail
• An understanding of the latest trends and their role within a commercial environment
• Ability to thrive in a collaborative team environment
• Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution
• Ability to work on multiple projects simultaneously and effectively juggle different writing demands

Education

• Bachelor's degree in business related field or equivalent experience

Skills

• Exceptional writing skills, including the ability to write in a range of voices and styles for a variety of projects with diverse audiences
• Experience with strategic concepting, campaign development and creative execution
• Strong verbal and written communication skills
• Self-motivated and capable of working collaboratively across multiple teams
• Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands

Compensation

Pay Range: $143,200 - $193,300

PVH currently provides base salary ranges for all positions on job advertisements in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but not limited to qualifications, geographic location and other relevant skills.

Additional Compensation:

• Bonus eligible
• Equity eligible

Benefits

PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Pay & Insurance

• Competitive pay
• Bonus programs
• Best in class medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• And more

401(k)

An above-market 401(k) contribution to help our eligible associates save for retirement.

Flexible Workplace

• Generous company-paid holidays
• Paid time off
• Hybrid working arrangements
• Volunteer opportunities
• Seasonal hours
• Flexible work schedules

Wellbeing Support

• A variety of wellbeing tools and programs such as Headspace membership
• Reimbursement for fitness memberships and/or digital meditation subscriptions
• The opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities

Care.com Services

Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

Education Assistance

Receive support for continued education including tuition reimbursement.

Associate Discount

Shop at our company outlets and e-commerce sites at a discount.

Please note: Eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change.

Application

Applications will be accepted on a rolling basis until the position is filled.

About PVH

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision.