POSITION SNAPSHOT

Location: Bangkok
Company: Nestlé
Department: Comm & Marketing Services
Full-time
Minimum 5 years experience' in social media or digital role, especially in recruiting and management of influencers

A DAY IN THE LIFE…

Recruit and Amplify Influencer Base Directly and via Influencer & Creator Agencies for Brands

Research, Identify and build relationships with micro, mid-tier, macro and mega- influencers, industry/tribe thought leaders and agencies that are appropriate to the relevant cohorts and target audiences and consumers

Rollout and adapt Nestle's influencer marketing guidance and principles to the brand builders with clear strategy to execution framework.

Govern and monitor adherence of influencer marketing strategies in qualified campaigns throughout multiple channels

Create testing influencer and creator test and scale pipeline in order to refresh or establish new creative approaches to influencer campaigns with the core focus of reaching your goals (KPI)

Develop Engaging Content Strategy

Define platform-fit and brand-fit content ideas aligning the message with the Brands tone of voice and culture. And train brand building community on how to execute and scale in their marketing campaigns

Focus on educating brand audience about products + ingredients, the brand and the benefits of the products (if regulatory possible)

Create a hype around the brand in line with the promotional strategies aligned with the Nestle Media and Creative Principles at a brand level

Create an engaging community and long-term strategy

Research relevant industry experts as well as analyze competitors, target audience (demographics, tribes etc.) and users (Market research). Stay informed about emerging trends, tools, influencers & competition

Engage and build network with other Nestle markets to learn best in class campaigns + ideas

Assist Brand Managers in embedding influencer strategy, content strategy, and social media in ICP plan - aligned to overall marketing plans and brand direction. Stay well informed on latest topics of interest among the target Thailand audiences and adjacent areas

Plan and execute flawlessly, and optimisation of campaigns

Track & report KPIs (through Influencers & Social Media dashboard)

Best in class / Optimisation mindset to deliver against targets

Manage content, posts and influencers as per Nestle guidelines, policies and procedures

ARE YOU A FIT?

Bachelor's degree in a related field

5+ years experience' in social media / digital role –experience in recruiting and management of influencers will be advantageous

Outstanding project management skills

In depth knowledge and skills of social media marketing industry, platforms and channels

Excellent interpersonal and relationship building-skills

Data-driven and result oriented mindset

Creativity and innovation

Outstanding verbal and written communication skills in English and Thai

Networking Attitude

Focus on brands strengths and opportunities (SWOT analysis)