Company:

Mercer

Description:

Digital Marketing Specialist

We are seeking a talented individual to join our Marketing team at our company. This role will be based in Ciudad de México. This is a hybrid role that has a requirement of working at least three days a week in the office. As a

Digital Marketing Specialist, you will provide support to the United States and Canada markets via email, ensuring style, links, formatting, and quality control of materials before delivering them to the appropriate team for review.

We will count on you to:

Email Marketing Execution:

• Build, Test & Deploy Emails: Create email campaigns within the marketing automation platform (e.g., Microsoft Dynamics 365 Marketing), ensuring proper template usage, personalization, and dynamic content.
• List Segmentation & Management: Implement advanced segmentation and targeting strategies to deliver relevant messaging to unique audience segments.
• Compliance & QA: Review emails for accuracy, brand consistency, and compliance with regulations (CAN-SPAM, GDPR) and execute rigorous QA before deployment.

Web Content Authoring & Management:

• Page Creation & Updates: Use web content management systems (e.g., Adobe Experience Manager) to build, update, and optimize landing pages, event pages, and other web assets to support campaign objectives.
• Localization & Global Content Management: Ensure appropriate language versions and region-specific content appear correctly, maintaining a consistent global brand experience.
• SEO & UX Considerations: Make basic SEO-friendly updates, ensuring proper metadata, headings, and user-friendly navigation.

Webinar & Virtual Event Support:

• Registration & Integration: Set up registration forms, confirmation emails, and automated reminders for webinars and virtual events.
• Post-Event Journeys: Develop and deploy follow-up email sequences tailored to attendee behavior, helping convert event participants into leads or nurturing them further down the funnel.

What you need to have:

• Bachelor’s degree in Design, Marketing, or a related field from an accredited university or institution, or an equivalent combination of education, training, and experience.
• 3 to 5 years of practical experience in the marketing area.
• Knowledge and experience with Microsoft Dynamics, Adobe, 21 Webinar platform, Ciben, Zoom Webinar, and Rights Management Tools.

What makes you stand out:

• Strong problem-solving skills.
• Proactive attitude with great attention to detail.
• Project management capabilities.
• Creative and curious mindset with the ability to think outside the box and contribute innovative ideas.

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $24 billion and more than 90,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com, or follow us on LinkedIn and X.

Marsh is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.