Recognized as one of Forbes 2024 "America's Best Large Employers" and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Paid Media Manager, Paid Search.
The Paid Media Manager, Paid Search is responsible for driving demand and new customer acquisition for Labcorp On Demand, Labcorp's direct-to-consumer business. This role leads the development and execution of a paid search strategy aligned with business objectives, including channel selection, campaign architecture, and budget management. Success in this position requires a results-driven mindset, with the ability to design and implement strategies that accelerate customer growth. The ideal candidate combines strong analytical and quantitative skills with creativity and proactivity, translating performance insights into actionable business outcomes.
Applicants who live within 35 miles of either the Burlington, NC or Durham, NC location will follow a hybrid schedule. This schedule includes a minimum of three in-office days per week at an assigned location, either Burlington or Durham, supporting both collaboration and flexibility.

Responsibilities:

• Develop and implement a paid search strategy that aligns with overall business objectives and growth goals.
• Manage day-to-day execution of paid search campaigns, including campaign structure and set up, budget optimizations, ad copy creation, and ensuring performance growth.
• Oversee paid search channel budget, including channel and campaign allocation and pacing.
• Own weekly performance analysis and reporting, delivering insights on key metrics such as CPM, CTR, CPC, conversion rate, revenue, and ROAS.
• Manage ad copy creation and quality control, including submitting creative briefs for copy development, securing legal approvals, and performing regular audits to ensure accuracy and compliance.
• Apply data-driven insights to continuously improve campaign efficiency and maximize ROAS.
• Identify growth opportunities through keyword research, audience targeting, and competitive analysis
• Translate channel performance and competitive trends into actionable business insights for cross-functional teams, including product and retention marketing.
• Leverage performance insights from Google and Microsoft Advertising to inform and optimize keyword-based strategies across emerging platforms, such as Tik Tok Search Ads, through collaborative planning and execution.
• Work with SEO and content team to influence website content based on paid search findings

Education and Required skills:

• Bachelor's degree in Marketing, Advertising, or a related field is required.
• 6-8 years of hands-on experience in strategy, execution & optimization of SEM
• 5+ years managing paid search for a healthcare or healthcare-adjacent B2C e Commerce business
• Excellent writing and verbal communication skills
• Strong analytic skills and ability to relate results to business objectives.
• Proficient at managing projects and ability to self-organize, prioritize, and structure workload.
• Experience working with Google and Microsoft Advertising platforms and running a variety of media tactics within those platforms.
• Expert in analytics tools such as Adobe Consumer Journey Analytics

Benefits:

Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please click here.

Labcorp is proud to be an Equal Opportunity Employer:
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We encourage all to apply

If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement.