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CRM Operations Manager

FanDuel

CRM Operations Manager

FanDuel

New York City

·

On-site

·

Full-time

·

2w ago

Compensation

$102,000 - $127,000

Benefits & Perks

Healthcare

401(k)

Equity

Unlimited PTO

Commuter Benefits

Pet Insurance

Mental Health

Gym

Healthcare

401k

Equity

Unlimited Pto

Commuter

Pet Insurance

Mental Health

Gym

Required Skills

CRM

Marketing Operations

Email Marketing

HTML/CSS

Excel

Campaign Management

QA Processes

Customer Segmentation

A/B Testing

Team Leadership

THE POSITION:

Our roster has an opening with your name on it

Fan Duel is looking for a CRM Operations Manager to help drive our CRM communication strategy, identify process improvements, and support other marketing initiatives. You will play a key role supporting Fan Duel’s customer engagement programs and finding operational efficiency gains. You will oversee and streamline processes across multiple brand verticals including, Fantasy Sports, Faceoff, Racing, Picks & any new venture products. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN

Everyone on our team has a part to play

  • Oversee the end-to-end execution of CRM campaigns across all Flywheel & New Venture products, ensuring flawless delivery across email, push, and in-app channels.

  • Manage CRM tooling and systems, ensuring efficient processes, optimal deliverability, and high performance across platforms.

  • Lead a team of 3+ direct reports, providing coaching, performance management, and development opportunities to support team growth and scalability.

  • Work collaboratively with the QA team to refine campaign QA processes to ensure content accuracy, personalization logic, targeting, and tracking are functioning as expected.

  • Develop and maintain scalable workflows that streamline campaign execution across Marketing, Creative, and Data teams.

  • Collaborate with cross-functional partners to drive operational improvements and support personalization efforts.

  • Own documentation and playbooks for CRM processes, campaign guidelines, QA protocols, and platform best practices.

  • Identify and implement opportunities to automate repetitive tasks and improve team efficiency.

  • Monitor key performance indicators related to campaign execution, deliverability, and customer contractability, flagging anomalies and recommending improvements.

  • Support A/B testing and personalization strategies, ensuring accurate technical execution and proper measurement setup.

  • Train, mentor, and support junior team members in execution best practices and CRM tooling.

THE STATS

What we're looking for in our next teammate

  • 4–6 years of experience in CRM, marketing operations, or marketing automation.

  • 2+ years of experience managing a team of at least 3 direct reports

  • Strong understanding of CRM systems (e.g., Braze, Salesforce Marketing Cloud, Iterable, XP), familiarity with HTML/CSS for email editing, and experience with Personalization tooling (Movable Ink, preferred).

  • Deep knowledge of QA processes and customer segmentation logic.

  • Proven ability to manage multiple campaigns and competing priorities in a deadline-driven environment.

  • Strong analytical skills with the ability to identify and troubleshoot campaign issues.

  • Detail-oriented with a passion for process and operational excellence.

  • Experience collaborating cross-functionally with technical and non-technical teams.

  • Familiarity with A/B testing frameworks and CRM personalization strategies.

  • Comfortable working with documentation & project management tools (e.g., Confluence, Asana).

  • Bachelor's Degree preferred

  • Advanced proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)

  • Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner

  • Excellent verbal and written communication skills.

  • Strong analytics skills using data to tackle problems and translate results into recommendations

  • Comfortable with querying and logic (SQL knowledge a plus)

  • Knowledge of Photoshop preferred

  • Has a positive attitude and loves opportunities to collaborate with others

  • An avid sports and gaming fan, and have played Fan Duel or competitive products

  • Willing to work nontraditional hours, including weekends and evening shifts

ABOUT FANDUEL
Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, Fan Duel Sportsbook; its leading i Gaming platform, Fan Duel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, Fan Duel Racing; and its daily fantasy sports product.

In addition, Fan Duel Group operates Fan Duel TV, its broadly distributed linear cable television network and Fan Duel TV+, its leading direct-to-consumer OTT platform. Fan Duel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

Fan Duel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: Fan Duel Total Rewards. Benefits differ across location, role, and level.

Fan Duel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe Fan Duel is strongest and best able to compete if all employees feel valued, respected, and included.

Fan Duel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

The applicable salary range for this position is $102,000 - $127,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. Fan Duel offers paid sick time in accordance with all applicable state and federal laws.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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About FanDuel

FanDuel

FanDuel

Series E

A gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games.

1,001-5,000

Employees

New York

Headquarters

$22B

Valuation

Reviews

2.8

9 reviews

Work Life Balance

2.2

Compensation

3.4

Culture

2.8

Career

2.1

Management

1.9

25%

Recommend to a Friend

Pros

Good benefits and compensation

Fast-paced work environment

Great team culture

Cons

Poor management and leadership issues

Limited advancement opportunities without connections

Constant organizational changes

Salary Ranges

16 data points

VP

Director

VP · FanDuel TV and Content Vice President

1 reports

$327,750

total / year

Base

$285,000

Stock

-

Bonus

-

$327,750

$327,750

Interview Experience

5 interviews

Difficulty

3.0

/ 5

Duration

14-28 weeks

Offer Rate

20%

Interview Process

1

Technical Interview

2

Online Assessment

3

Video Interview

4

Assessment Test