Job Posting Title: Broadcast Marketing Director Req ID: 10139832 Job Description: We are seeking an experienced and visionary Broadcast Marketing Director to lead the development and execution of our broadcast strategy for China and international markets. This role drives high-impact broadcast and digital content initiatives, builds strategic media partnerships, oversees production, and elevates Hong Kong Disneyland (HKDL) as a must‑see destination for guests worldwide. ### **Job Responsibilities** - Develop and lead the broadcast marketing strategy for China and international markets. - Identify and secure high-impact broadcast, social, and digital opportunities to showcase HKDL experiences. - Build and maintain strong partnerships with broadcasters, media networks, and key industry stakeholders. - Lead ideation, planning, and execution of broadcast programs from concept through production and approval. - Oversee content development, brand alignment, messaging, and creative integration in all broadcast assets. - Negotiate advantageous media and broadcast deals to maximize exposure and marketing value. - Manage production needs including b‑roll filming, event coverage, and sizzle video creation. - Lead and develop the broadcast marketing team, including full‑time staff and freelance pool. - Oversee project budgets, timelines, and production resources to ensure smooth execution. - Communicate broadcast strategy, performance, and results across internal teams and leadership. ### **Job Requirements** - Bachelor’s degree in** **TV Broadcasting, Media, Communications, or related discipline. - Minimum 12 years of solid experience in regional or mainland China broadcast/media industry. - Demonstrated expertise in TV program development, production, syndication, and media evaluation. - Strong understanding of China and Asia broadcast landscapes and audience trends. - Proven experience contributing to large-scale productions (TV, film, digital, or social mega‑projects). - Experience working with multinational or global brands; Disney brand familiarity is a plus. - Strong negotiation skills with a track record of securing mutually beneficial media partnerships. - Excellent communication, presentation, and storytelling abilities. - Creative, strategic, and able to manage multiple priorities with minimal supervision. - Strong leadership skills with the ability to work cross-functionally and manage diverse teams. - High level of professionalism, initiative, and results orientation. If you are passionate about bringing stories to life on a global stage and shaping high-impact broadcast partnerships, we invite you to join us and create unforgettable magic for audiences around the world. HKProfessional #LI-AI1 Job Posting Segment: Commercial Strategy Job Posting Primary Business: Marketing (HKDL) Primary Job Posting Category: Marketing Promotions Employment Type: Full time Primary City, State, Region, Postal Code: Lantau Island, Hong Kong Alternate City, State, Region, Postal Code: Date Posted: 2026-01-26