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Performance Marketing Analyst Search Ads

eBay

Performance Marketing Analyst Search Ads

eBay

Toronto

·

On-site

·

Full-time

·

1w ago

Compensation

CA$85,600 - CA$114,300

Benefits & Perks

Healthcare

401(k)

Equity

Parental Leave

Paid Time Off

Sabbatical

Healthcare

401k

Equity

Parental Leave

Sabbatical

Required Skills

Paid Search Campaign Management

Data Analytics

Excel

SQL

Project Management

At e Bay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

At e Bay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of hardworking problem solvers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

We are seeking a dedicated Marketing Manager to shape and implement our Global Paid Search Strategy. You will be tasked with driving day-to-day operations, reporting, budgeting, and optimization of e Bay’s Microsoft Ads campaigns within the Global Marketing team. Microsoft Ads is a significant and growing part of e Bay’s broader Performance Marketing organization and stands as one of the key potential growth drivers for the business. With unmatched inventory e Bay is unique among online retailers, and with huge scale comes substantial marketing investments to connect sellers and buyers. Our mission is to 1) develop efficiencies through continuous testing and scale, 2) mature standard processes across markets and 3) strategically invest in platforms and tools to improve operations. This is a phenomenal opportunity for an individual who is diligent, enjoys working with a hard-working team, is methodical, takes ownership, and can quickly synthesize critical metrics.

What you will accomplish:

  • Campaign execution, optimization, and ongoing monitoring
  • Define and lead campaign objectives in a fast paced, constantly evolving environment
  • Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement
  • Influence campaign strategy – staying aligned and working towards achievable outcomes
  • Work with cross-functional teams to apply expertise, decipher technical requirements and inform solutions
  • Collaborate with business stakeholders to establish clear marketing goals and results
  • Ad hoc issue investigation and quantification of business impact
  • Communicate results consistently and clearly
  • Contribute to innovation and ideation – tests, tools, hypothesis, measurements
  • Build and organize regular reports and status updates

Top 3 skills:

  • Paid Search Campaign Management – Experience with setup and day to day management of marketing campaigns within Microsoft Ads or Google Ads
  • Data Analytics – Strong data mining skills, proficient with Excel, SQL, adept at data visualization & problem solving with a data-first approach
  • Project Management – Experience with planning and leading projects end-to-end

What you will bring:

  • Bachelor’s degree in business, finance, applied mathematics or related field preferred
  • 2-5 years professional experience, with at least 2 years at non-agency environment
  • In-depth knowledge of Paid Search Marketing
  • Ability to conceptualize business problems and solving them through data analysis
  • Curious in nature and enjoys sleuthing data to identify insights
  • Works well independently while maintaining collaborative relationships with team
  • Strong oral and written communication skills – comfortable presenting to groups
  • Strong personal work ethic, including personal initiative and ownership
  • Ability to lead multiple projects simultaneously and balance priorities
  • Experience with SQL scripting and self-serving on data from multiple data platforms
  • Knowledge of analysis techniques a plus -- regression, clustering, prediction
  • Hands on experience with R, Scala, Python or equivalent tools a plus
  • Other marketing channel and platform experience a plus

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important. Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/

The base pay range for this position is expected in the range below:

C**$85,600** - C**$114,300**

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Additional Details

This job posting relates to an existing vacancy within e Bay.

e Bay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about e Bay's commitment to ensuring digital accessibility.

We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process. To learn how we handle your personal data and use AI responsibly, please visit our Talent Privacy Notice, Privacy Center, and AI Hiring Guidelines.

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About eBay

eBay

eBay

Public

Buy, sell, and discover.

10,001+

Employees

San Jose

Headquarters

Reviews

3.8

5 reviews

Work Life Balance

4.2

Compensation

2.5

Culture

4.0

Career

2.8

Management

3.5

Pros

Good work-life balance

Great culture and environment

Nice colleagues and supportive people

Cons

Limited opportunities for growth

Old technology and systems

Call quotas and difficult customers

Salary Ranges

2,741 data points

Mid/L4

Mid/L4 · Business Analyst, ALDP

1 reports

$178,250

total / year

Base

$155,000

Stock

-

Bonus

-

$178,250

$178,250

Interview Experience

4 interviews

Difficulty

3.0

/ 5

Duration

14-28 weeks

Experience

Positive 0%

Neutral 75%

Negative 25%

Interview Process

1

Application Review

2

Online Assessment (CodeSignal)

3

Technical Phone Screen

4

Technical Interview Rounds

5

Final Review

Common Questions

Coding/Algorithm

Technical Knowledge

Problem Solving

Data Structures