Global Marketing Automation Lead

About SCIEX

For over 50 years, SCIEX has been developing groundbreaking technologies and solutions in mass spectrometry and capillary electrophoresis. Our products enable our customers to quickly respond to environmental hazards, better understand biomarkers relevant to disease, improve patient care in the clinic, bring relevant drugs to market faster and keep food healthier and safer. At SCIEX, you'll find a rewarding role that amplifies your impact on the world and helps you realize life's potential. SCIEX is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health. Learn about the Danaher Business System which makes everything possible.

About the Role

The Global Marketing Automation Lead is a solution-oriented thinker with a strong attention to detail, an analytical mind and the ability to build and execute marketing automation campaigns with minimal direction. The marketing automation lead will design, build, execute and analyze digital marketing campaigns based on provided content. The ideal candidate is analytical, energetic and has proven experience working in marketing automation with a strong knowledge of the Salesforce Marketing Cloud platform. This position is part of the Global Strategic Marketing team and will be located Mumbai, India.

Key Responsibilities

• Builds and manages email campaigns in marketing automation tool Salesforce Marketing Cloud at direction of Global Marketing Team
• Focus on email and campaign management, delivery/maintenance of automation campaigns and database management
• Creates landing pages within Adobe Experience Manager or marketing automation tool in support of email campaigns
• Track campaign effectiveness through PowerBI dashboards, ROI, KPI analysis, website usage and recommend improvements
• Monitor and improve digital campaign metrics; Reach, engagement, enrichment, segmentation
• Utilize marketing automation and other operational technologies to support team objectives (Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce Sales Cloud, Integrate)
• Support implementation and utilization of digital technology projects as required

Essential Requirements

• Minimum 2 years' experience in a digital marketing role
• 2+ years' experience working with Salesforce Marketing Cloud (or similar marketing automation) platform, managing email marketing campaigns, including tracking and analysis of results
• Experience managing multiple stakeholders as part of email campaign build, design and execution
• Basic HTML skills – editing emails and landing pages
• Experience designing and optimizing landing pages

Preferred Qualifications

• Experience using a CRM System (Salesforce Sales Cloud Preferred)
• Experience with web analytics
• Excellent communication and writing skills

Benefits

SCIEX, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com.

About Danaher

Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com. Danaher is a leading global life sciences, biotechnology, and diagnostics innovator, helping to solve many of the world's most important health challenges, ultimately improving quality of life for billions of people today, while setting the foundation for a healthier, more sustainable tomorrow. The Danaher ecosystem is made up of more than 15 businesses united by a shared commitment to innovate for tangible impact.

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