Role Overview

The Marketing Lead Analyst – MEA is  responsible for leading assigned marketing projects, supporting digital initiatives, and driving Customer Experience (CX) workstreams across the Middle East & Africa. The role combines project execution leadership, marketing planning & CX knowledge.

Working within established frameworks and with guidance from senior leaders, the role contributes to strategy development, builds reporting and KPI frameworks, and represents marketing inputs in cross‑functional initiatives.

Key Responsibilities1) Marketing Projects & Planning

• Lead execution of assigned marketing projects, ensuring clear scope, timelines, risks, and documentation
• Development of integrated marketing plans including products & services launches, awareness campaigns, engagement campaigns and cross-functional projects.
• Represent marketing inputs in key functional and transformation projects, ensuring marketing requirements are embedded early in the process.
• Collaborate with Brand & Communications, Partner Engagement, Social Media, Digital and market teams to ensure project alignment and consistent delivery.

2) Customer Experience (CX) & Digital Transformation

• Support implementation and launch of CX initiatives through collaboration with CX, Operations, Digital/IT and Product.

• Responsible for ensuring UX and brand consistency across CX initiatives and digital apps and for tracking the performance and success of launches.

• Partner with digital and product teams on digital transformation initiatives, contributing marketing insights to improve customer journeys, digital funnels, and engagement performance.

4) Reporting, Analytics & KPIs

• Define KPIs for marketing and CX initiatives (awareness, engagement, conversion, retention, NPS/CSAT/CES, digital funnel metrics).
• Create clear, concise reports for senior leaders, summarizing insights and recommendations.

5) Stakeholder Collaboration

• Collaborate with teams across Marketing, Sales, Product, Digital and Operations.
• Influence stakeholders to ensure timely project delivery

Skills & Competencies

• Project Execution – leads assigned marketing projects with strong planning and coordination skills.
• Marketing Planning – ability to contribute to marketing strategy and translate insights into actionable plans.
• Stakeholder Collaboration – able to influence without authority and manage multiple stakeholders.
• Digital Marketing Knowledge – understands digital channels, platforms, tools, and measurement in a marketing context.
• CX and Digital Apps Execution – experience improving customer journeys or supporting CX delivery or digital apps.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Digital Marketing or related field.
• 8-10 years of experience in marketing or digital marketing  within a complex or regional organization.
• Experience leading marketing project workstreams and supporting digital initiatives.
• Strong familiarity with digital marketing
• Experience in health insurance/healthcare or financial services is beneficial.

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

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