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Trade Marketing Manager

Abbott

Trade Marketing Manager

Abbott

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

·

On-site

·

Full-time

·

2w ago

Required Skills

Trade Marketing

OTC market knowledge

Budget management

English

Market analysis

JOB DESCRIPTION:

Primary Job Function

  • Responsible for OTC channel trade related promotion/SOP/policy/guidance planning/implementation.
  • OTC budget control & efficiency management
  • Execution tracking, efficiency analysis, ensure good execution
  • Market analysis to come up with related insight/strategy.
  • Bridget HQ and local and sales and cross function connection
  • Develop trade strategy & programs for OTC channel and related execution guidance/policy
  • Based on MKT/sales strategy and budget, allocate and control budget usage & efficiency
  • Execution tracking, efficiency analysis, ensure good execution
  • Collect/analyze  otc market and competitor information, together with channel insight, propose related channel strategy and ensure channel healthy development
  • Information collection/consolidation: as a liaison between HQ and regions, Drugstore team and other functions, collect and sort sales information/ activities’ execution results by week/month. Distribute HQ’s decision, plan and communications to field force and follow the response.
  • Ad-hoc analysis and report: Create summary based on the input by Customer Excellence and field force
  • SOP Management: standardize retail OTC related process/policy/promotion/OEC
  • SOP flow and ensure execution.
  • Offline DPG & MT PG KPI tracking: Productivity/New user/Super new user/Retention

Minimum Education

  • Bachelor’s degree or above

Minimum Experience/Training Required

  • 5 years trade marketing in Pharmaceutical(OTC) or Nutrition or FMCG market.
  • Minimum 2 years working experience with multi-national company.
  • Good command of written and verbal English.
  • Energetic, willing to take challenge and work hard to drive for result

The base pay for this position is

N/AIn specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition:

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

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About Abbott

Abbott

Abbott

Public

Abbott is a global healthcare company that develops medical devices, diagnostics, branded generic medicines, and nutrition products.

10,001+

Employees

Abbott Park

Headquarters

Reviews

3.4

10 reviews

Work Life Balance

2.5

Compensation

4.0

Culture

2.8

Career

3.2

Management

2.5

45%

Recommend to a Friend

Pros

Good benefits and compensation

Supportive management/teams

Good company reputation and mission

Cons

Poor management and communication

Stressful work environment

Limited career advancement/favoritism

Salary Ranges

1,330 data points

Mid/L4

Mid/L4 · Clinical Specialist

192 reports

$122,947

total / year

Base

$107,979

Stock

-

Bonus

$14,968

$82,590

$185,149

Interview Experience

3 interviews

Difficulty

2.7

/ 5

Duration

14-28 weeks

Offer Rate

67%

Experience

Positive 67%

Neutral 33%

Negative 0%

Interview Process

1

Application Review

2

Recruiter Screen

3

Phone Screen

4

Hiring Manager Interview

5

In-person/Final Interview

6

Offer

Common Questions

Technical Knowledge

Behavioral/STAR

Past Experience

Culture Fit