The Brand Manager will be responsible for driving the ongoing evolution and commercial performance of the Cyberpunk 2077 franchise, ensuring the brand remains culturally relevant, commercially strong, and strategically aligned with CD PROJEKT RED’s long-term objectives.

This Specialist-level role focuses on:

• Translating global brand strategy into executable campaign plans.
• Managing lifecycle marketing for a live franchise.
• Ensuring clarity of positioning across all beats (updates, expansions, anniversaries, partnerships).
• Acting as the central orchestration point between Development, Publishing, Communications, Creative, and external partners.

Reporting to the Global Brand Marketing Director, this person owns the day-to-day strategic and operational execution of Cyberpunk 2077 marketing initiatives.

This role is offered as a two-year fixed-term contract.

Daily responsibilities:

Franchise Lifecycle & Campaign Leadership:

Own planning and execution of Cyberpunk 2077 campaign beats (updates, expansions, platform releases, anniversary moments).

Define clear campaign objectives (e.g., expansion sales, player reactivation, platform acquisition).

Ensure every campaign has a focused, single-minded communication hook, not diluted messaging.

Commercial Focus & KPI Ownership:

Translate business targets into marketing priorities.

Align campaign scope with expected commercial impact.

Proactively identify gaps between brand ambition and resource allocation.

Cross-Functional Collaboration:

Build and maintain strong working relationships across departments, including Development, Creative Services, Marketing, Public Relations, Communications, and Business Development, to ensure alignment and deliver on campaign objectives.

Ensure campaign scope is realistic and aligned before entering production.

Prevent misalignment between pitch decks and final Jira scopes.

Campaign Calendar Management:

Maintain and oversee the content marketing calendar, outlining all promotional efforts across channels to ensure consistent and cohesive messaging.

PR & Communications Alignment:

Partner with Communications and Public Relations teams to ensure messaging is aligned with product and brand strategies, ensuring consistency across all media and touchpoints.

Platform & Partnership Strategy:

Support negotiations and alignment with platform partners.

Ensure any brand collaboration reflects core brand codes and commercial objectives.

Contribute to global beats with strategic clarity.

• 5+ years of experience in brand management, marketing, or related roles, ideally within the gaming, entertainment, or tech industry.
• Proven track record of managing and executing large-scale brand and marketing campaigns with cross-functional teams.
• Experience working with global brands and managing external agency and partner relationships.

Necessary skills:

• Strategic Brand Management: Strong understanding of brand strategy, go-to-market planning, and the ability to craft differentiated, compelling brand positioning.
• Project Management: Experience in overseeing the development and delivery of creative assets, managing timelines, resources, and budgets effectively.
• Data-Driven Decision Making: Ability to use data and insights to inform strategic decisions and optimize brand communication efforts.
• Cross-Functional Leadership: Exceptional collaboration skills to work across departments and manage multiple stakeholders to deliver unified and cohesive marketing efforts.
• Adaptability & Cultural Awareness: Ability to understand and adapt marketing strategies to different cultural practices and global perspectives.
• Creative Vision: A strong creative sense to guide the development of impactful marketing assets and campaigns, while ensuring alignment with the overall brand strategy.
• Communication & Influence: Excellent communication and presentation skills, with the ability to influence key stakeholders and drive consensus.

Working mode

• Office first: working from our Warsaw office.

Relocation Support

• Relocation package — flight ticket, company apartment for your first month, relocating your pet and family, shipping your belongings. It’s all covered.
• Relocation assistance — processing your legalization operations for you and tax settlements — all you need to feel right at home is taken care of.
• Polish lessons for foreign employees — and for your spouse or partner, too.
• Paid Leave — from 20 to 26 days of holiday per year, and paid sick leave.

Health & Well-Being

• Private medical healthcare — a selection of medical plans with dental care and unlimited rehabilitation to choose from, which are also accessible for your partner and relatives.
• Life insurance — comprehensive pension and insurance plans to protect you and your loved ones.
• Annual screenings for cancer prevention covered by the company.
• Psychological and psychiatrist care — free mental health support and various well-being initiatives.
• Sports card — gain access to a wide number of sporting and fitness facilities across the city.
• Menstrual leave — employees who menstruate can take one extra day off when experiencing period pain.
• RED Parents Network — support for working parents, including childcare benefits, and family-friendly events.
• RED Summer Camp for Kids — a fun summer program for children aged 5–12, majoritively paid by the company.

Perks & Professional Growth

• A welcome pack filled with goodies — to help you feel right at home once you join the team.
• Trainings, lectures, and courses — workshops and trainings for each employee, knowledge-sharing initiatives, online tutorials, and e-learning classes are all available. There’s always something to learn!
• REDs have access to the cafeteria platform through which they can receive subscription benefits, additional medical packages or vouchers and codes to shops, cinemas, and public transport reimbursement.
• Gifts for newborn rebels and regular chances to nab some cool swag!

Social Activities & Life in the Office

• Dog-friendly office — dog owner? Bring your pooch with you and look after them while working! There’s always a furry friend or two to meet at the studio.
• Social events — we host regular gatherings at the studio where we can all unwind, play games, and just have some fun together.
• Healthy selections — ​​canteens.
• Truly international working environment — a chance to meet and work with a diverse selection of people from all around the world.
• Sustainability is an ongoing commitment for us, and our campus has electric car charging points, green zones, and much more. Read all about it on our Beyond the Game Blog.
• A designated space for your bicycle, as well as bicycle repair equipment and showers available whenever you need them.
• An onsite, well-equipped gym with a climbing wall, daily Gym Assistant support, and yoga and boxing classes.
• No dress-code — we like to keep it casual.

Estimated pay range for this position: 12 600 – 17 300 PLN gross monthly.

Final offers are dependent on job-related factors like experience and qualifications.

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To create revolutionary, story-driven RPGs which go straight to the hearts of gamers — this is our mission. Want to dive deeper into our company’s culture? Explore our social media and check out our YouTube channel and Beyond the Game Blog where we share behind-the-scenes insights and stories direct from our team members!