Overview

As a Senior Partner Marketing Manager at Avid Xchange, you will own the strategy, execution, and day-to-day performance of top strategic channel partnerships — driving joint go-to-market programs that generate pipeline, accelerate sales cycles, and grow partner-sourced revenue. This is a fast-paced, deadline-driven role that demands equal parts strategic thinking and executional precision. You will manage multiple partners and programs simultaneously, operate against clearly defined quarterly quotas, and be accountable for keeping every initiative on pace — from campaign send dates and event deadlines to referral tracking and opportunity creation. You'll work cross-functionally every day with Sales, Channel Management, BDR, Product Marketing, Rev Ops, Marketing Ops, Digital, and Creative — and you'll need to show up to each of those relationships with clarity, follow-through, and a bias toward action. You will also serve as a credible, prepared voice to executive leadership on partner performance, pipeline contribution, and forward strategy.

What You'll Do

Partner Relationship Management & Joint Marketing Strategy

Own the marketing relationship with top strategic ERP and accounting system partners, serving as the primary point of contact for partner marketing counterparts

Build and execute joint marketing strategies aligned to shared pipeline goals — securing partner commitment on campaign tactics, send dates, execution ownership, and follow-up plans

Ensure joint marketing programs span the full channel mix: email, PR, digital, direct mail, webinars, events, internal rep incentives, and SPIFFs

Host recurring touchpoints with partner marketing teams to maintain tight alignment on deliverables, timelines, and performance against shared goals

Build and maintain strong relationships with Channel Management to ensure marketing strategy is coordinated with partner sales activity and referral flow

Pipeline, Quota & Forecasting

Own monthly quota forecasting for each priority partner — reviewing opportunity progression, inputting proposed pacing, and identifying risks before they become gaps

Monitor MQL-to-opportunity conversion, opportunity progression, deal velocity, and win rates on an ongoing basis

Develop and communicate proactive action plans when pipeline is trending below pace, making tactical adjustments quickly to protect quarterly targets

Manage partner referral tracking end-to-end — ensuring referrals are properly tagged in Salesforce, opportunities are correctly assigned, and pipeline attribution is clean and accurate

Support opportunity creation and assignment in Salesforce in coordination with Channel Management

Campaign & Program Execution

Develop detailed quarterly GTM plans for each priority partner, with a cohesive view of all programs, owners, dates, and KPIs shared with internal stakeholders on a consistent cadence

Execute integrated partner campaigns that connect digital, BDR outreach, email, direct mail, PR, and sales follow-up into a single coordinated motion — with clear date accountability at every stage

Manage all program timelines with precision — this is a role where dates are commitments, not targets

Think strategically about high-value account targeting within partner ecosystems, applying ABM principles to prioritize and pursue large accounts with tailored, multi-touch programs

Manage regional events and onsite partner training sessions in coordination with the Events team, owning the partner experience and ensuring on-site execution is seamless

Sales & Channel Enablement

Collaborate with Channel Managers and Channel Reps on partner rep enablement, SPIFF program design, and incentive plan development

Build out partner enablement kits that equip partner reps with the messaging, materials, and tools needed to generate and progress Avid Xchange opportunities

Support the Revenue Enablement team in training and certification buildout for partner-facing content

Support Sales in direct outreach strategies including list cleaning, list uploads, cadence buildouts via Gong, and ongoing pipeline tracking via Power

BI and Salesforce:

Partner with PR, Digital, Creative, and Sales to deliver cohesive partner product launch strategies — coordinating all workstreams to ensure a unified go-to-market

Partner Ecosystem & Marketing Operations

Manage the partner ecosystem within Mindmatrix — keeping collateral current, training materials accessible, campaigns-in-a-box available, and incentive plans maintained

Build and manage partner enablement communication strategies using Marketo — including newsletters, SPIFF communications, and partner-direct mailers with ICP targeting

Be creative and proactive in developing new partner enablement tactics that increase partner rep engagement, referral volume, and deal quality

Reporting, Reviews & Executive Communication

Build and deliver quarterly partner plan reviews for internal stakeholders — presenting program performance, pipeline contribution, budget utilization, and forward strategy in a clear, executive-ready format

Provide weekly status updates to executive leadership, tying program activity directly to KPIs and quota pacing

Monitor and report on both performance and developmental goals throughout the year, maintaining visibility into progress and surfacing risks or wins proactively

Speak confidently and credibly to executive leadership on partner performance, using data to tell a clear story about what's working, what isn't, and what's next

Budget Management

Own the yearly partner marketing budget with disciplined quarterly tracking and spend monitoring

Ensure every dollar of partner investment is traceable to a specific program, with clear connection to pipeline contribution and quota pacing

What We're Looking For

5+ years of experience in partner marketing, channel marketing, or a closely related B2B marketing role

Proven track record managing strategic partnerships and executing joint go-to-market programs with external partners at scale

Strong quota and forecasting fluency — comfortable owning pipeline targets, tracking pacing, and making fast adjustments when performance gaps emerge

Highly date-driven and deadline-accountable; able to manage multiple programs, partners, and workstreams simultaneously without dropping details

Experience managing marketing budgets with accountability for spend efficiency and pipeline contribution

Proficiency or strong working knowledge of Salesforce, Marketo, PowerBI, Gong, Monday.com, and partner portal platforms such as Mindmatrix

Demonstrated ability to work cross-functionally across Sales, Channel Management, BDR, Product Marketing, Rev Ops, Marketing Ops, Digital, and Creative — building trust and driving outcomes across all of them

Strong executive communication skills — able to prepare and deliver clear, data-backed updates to senior leadership with confidence

Creative and entrepreneurial approach to partner enablement — always looking for new ways to drive partner engagement, rep motivation, and referral quality

ABM experience or strong familiarity with account-based targeting strategies within partner ecosystems

Thrives in a fast-paced, high-output environment where priorities shift quickly and execution excellence is non-negotiable

About Avid Xchange:

Avid Xchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At Avid Xchange, mindset is everything. We are Connected as People,Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. Avid Xchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that Avid Xchange is a Great Place to Work®.

Who you are:

• A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.

• Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.

• Focused on making a difference for our customers. Avid Xchange exists to help solve complex problems for our customers so we can all realize our potential.

What you’ll get:

Avid Xchange teammates (we call them Avid Xers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our Avid Xers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At Avid Xchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.

Avid Xers enjoy:

• 18 days PTO

• 11 Holidays (8 company recognized & 3 floating holidays)

• 16 hours per year of paid Volunteer Time Off (VTO)

• Competitive Healthcare

• High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage

• 100% Avid Xchange paid Dental Base Plan Coverage

• 100% Avid Xchange paid Life Insurance

• 100% Avid Xchange paid Long-Term Disability

• 100% Avid Xchange paid Short-Term Disability

• Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents

• Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents

• 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%

• Parental Leave: 8 weeks 100% paid by Avid Xchange

• Discounts on Pet, Home, and Auto insurance

• Wee Care Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers

• Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more

• Onsite gym fitness center, yoga studio, and basketball court

• Tuition Reimbursement up to the federal maximum of $5,250

• Hybrid Workplace Flexibility

• Free parking

**Fully granted from beginning of year, pro-rated if hired mid-year

**Must be full-time for at least 3 months

Must be full-time for at least one year

Equal Employment Opportunity:

Avid Xchange is an equal opportunity employer. Avid Xchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. Avid Xchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.