Apple Wallet Payments and Commerce (WPC) team is looking for an experienced marketing program manager to identify opportunities for operational efficiencies in order to develop and implement solutions in support of Marketing and Product Teams as well as third party partners. This role works closely with internal and external parties to create and optimize processes, design and architect tools. The Marketing Enablement & Operations Team develops Mar Tek solutions and manages them operationally, once launched in support of the most efficient deployment and optimization of marketing campaigns. Ongoing optimization includes execution through program results readouts to inform future efforts with focus on maximizing results with a world-class customer experience.

Description:

This position will focus on overall process efficiencies in our marketing operations and campaign management to ensure scale for existing and future efforts. In collaboration with the Marketing leads, Data Science & Analytics and other operations teams, this role is responsible for driving results against forecasts while feeding back areas for improvements.

","responsibilities":"Partner with Acquisition Marketing Leads at program concept through execution and optimization to inform program structure from campaign design through closure

Manage all operational areas of acquisition programs from campaign setup to promotion creation to campaign instrumentation to readiness coordination through campaign recaps

Coordinate with internal and external partners to ensure full and proper integration with end-to-end testing of the full customer experience

Manage cross-functional meetings and communications to align all partners for fully-coordinated campaign execution; partners include Marketing Leads, Growth Marketing Operations, Data Science & Analytics, Readiness, Product teams and external partners, where applicable

Oversee campaigns for Card, Cash, Savings, Pay with support for all systems which enable these campaigns with extension in to Transit, Access, Identity and other new lines of business

Coordinate with Marketing Leads And Engagement Program Manager at to fully understand customer journeys to improve onboarding and customer lifetime experiences from end to end

Actively monitor all existing campaigns with regular readouts on performance, supported by the Analytics team ensuring all appropriate parties have full visibility to performance

Ensure that milestones and objectives are met through effective project management and influence of key cross-functional contributors delivering projects on time and on budget

Identify areas for process improvements in support of quality and scale

Execution and management of Cash acquisition campaigns

End-to-end testing for all WPC acquisition campaigns including User Acceptance & Production testing

Optimize acquisition campaign intake in coordination with engagement and promotion project managers for consistency and efficiencies

Instill acquisition marketing best practice and consistencies, where available, for all Wallet offerings

Preferred Qualifications:

Process flow mapping

Process and tools improvement

Experience managing Merchant Identifiers (MIDs) and Merchant Category Codes (MCCs)

Experience with financial services, specifically working at Financial institutions/Credit Card issuers, Networks, Neo Banks.

Minimum Qualifications:

15+ years of experience managing marketing operations projects and business initiatives with strong knowledge of technical inter-workings for development and attention to details required

Proven success in a marketing role including cost/benefit analysis, post marketing analytics and requirements definition/documentation

Track record with project management and process improvements

Experience managing multimillion dollar marketing budgets

Strong experience in connecting, designing and developing Marketing Technology processes and tools in for large-scale customer acquisition efforts through installed base and external marketing campaigns that reach tens of millions of consumers

Proven track record delivering marketing initiatives on time/budget, concept to maintenance

Deep understanding of multimedia marketing campaigns

Demonstrated pattern of success at work and in other pursuits

Passion for customers, technology and data delivering stellar customer experiences

Skilled at developing and exercising cross-functional influence

Outstanding written, verbal, and presentation skills

Technically minded with business savvy

Proactive, results-oriented, organized and driven

Experience in managing global campaign in active support of worldwide partners

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Pay & Benefits:

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $182,600 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.