The Wallet, Payments, and Commerce (WPC) Marketing team is seeking a Marketing Content Manager to develop and expand worldwide consumer messaging programs. Our mission is to build thoughtful, incredible customer experiences that inform and engage users of Apple Wallet and associated products, including Apple Pay.
You will write and maintain product benefit statements, marketing claims, and messaging frameworks in collaboration with marketing leads, creative partners, and product managers. You will craft messaging strategy across multiple channels and markets, with a focus on marketing effectiveness and user impact.

You will have an opportunity to create work that will reach national and global audiences. Our team values collaboration, curiosity, and clarity, and we're excited to welcome someone who shares these values.

Description:

Write and expand messaging for mid- and lower-funnel channels across multiple channels and contexts

Develop and maintain cohesive content strategies across products and platforms

Manage messaging frameworks to ensure clarity and consistency

Establish standard methodologies for content and message testing and optimization

Partner with marketing leads on brief creation and test definition, and with data sciences leads to incorporate performance takeaways

Conduct regular audits of messaging to find opportunities and improvements

Preferred Qualifications:

Bachelor's degree or equivalent experience

Enthusiasm for Apple products and services

Ability to identify and articulate key messages clearly and succinctly

Experience delivering high-quality consumer marketing programs

Collaborative, adaptable, and solutions-oriented mentality

Familiarity with AI tools and openness to exploring how technology can improve our work

Minimum Qualifications:

Proven experience writing marketing copy that drives engagement or conversions

Track record of managing content projects from ideation to execution

Experience and skill communicating and collaborating with cross-functional teams

Background in content strategy or marketing communications

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Pay & Benefits:

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $117,400 and $176,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.