The App Store is the worldʼs safest and most vibrant app marketplace, serving more than 700 million visitors each week. Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and technology they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries, and created millions of jobs. A significant driver of the global economy, the App Store facilitates over $1 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we're just getting started!
We are seeking a data-driven Product Manager to own and optimize the critical post-paywall conversion funnel for our In-App Purchase (IAP) platform. This role directly impacts developer success by maximizing conversion rates through the entire purchase journey, from buy sheet presentation through post-purchase confirmation.

The ideal candidate will combine deep expertise in conversion optimization with the technical acumen to drive backend improvements and the analytical rigor to deliver measurable impact through both experimentation and strategic product initiatives.

Description:

You will own the IAP conversion funnel from the moment a user engages with an in-app purchase, through transaction completion, and onto the post-purchase user journey. In partnership with Appleʼs world-class design team, this product manager will optimize the buy sheet experience to improve user comprehension, decision-making, leading to improved conversion. From the ideation, presenting the feature to senior leadership, to working with engineering and other cross-functional parters, you will drive improvements for App Store IAP platform via experimentation. Youʼll influence the payments roadmap to drive improved margin and geographic expansion of IAP.

Preferred Qualifications:

Proven track record of improving conversion rates through both incremental optimization and step-change innovations

Deep experience with A/B testing platforms and analysis of experiment results

Background in payment systems, checkout flows, or transaction processing

Strong familiarity with developer ecosystems and the tools/platform they use

Demonstrated ability to work with complex technical systems

Advanced degree in Business, Computer Science, Statistics, or related field

Minimum Qualifications:

7+ years of product management experience, with at least 3 years focused on conversion optimization, payments, or e-commerce

Excellent interpersonal communication skills with strong ability to build consensus with multiple stakeholder groups

Outstanding storytelling and presentation skills with the ability to communicate complex data in actionable, compelling ways

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Pay & Benefits:

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $172,100 and $258,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.