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Apple's Instructional Products Design team conceptualizes, designs, and ships user experiences that help millions of people discover, learn about, and get the most out of their Apple products. Your ideas will shape how users understand and engage with Apple's innovative features and capabilities.

Description:

As a Human Interface Designer on the Instructional Products team, you'll be responsible for crafting user interfaces and educational experiences that bridge the gap between technology and user understanding. You'll design intuitive pathways for feature discovery, create engaging learning experiences, and help users unlock the full potential of their Apple products.

Your role will include concepting, prototyping, presenting, and debating ideas and solutions across groups of designers, instructional designers, engineers, and product teams.

Key Responsibilities:

• Design user interfaces for educational and onboarding experiences across Apple platforms

• Create intuitive feature discovery flows that help users find and understand new capabilities

• Develop interactive tutorials, guided tours, and contextual help systems

• Design clear, engaging instructional content that makes features accessible and approachable

• Collaborate with product teams to integrate educational moments seamlessly into user workflows

• Create design systems and patterns specifically for instructional and educational content

Preferred Qualifications:

5+ years of experience in digital product design, educational technology, UX/UI design

High level of curiosity for technology amplified by your design craft and passion for user education

Innovative vision for user education experiences leveraging user interface principles, progressive disclosure, and learning design

Commitment to designing inclusive and accessible learning experiences

Experience working with content strategy and instructional design teams

Understanding of user research methodologies, particularly around learning and feature adoption

Knowledge of Apple's Human Interface Guidelines, Apple products, and how users interact with multiple connected devices

We value diverse perspectives and welcome candidates from all backgrounds

Minimum Qualifications:

Portfolio demonstrating design thinking, hands-on expertise, and problem-solving skills, particularly in UI/UX Design

Strong visual design skills with expertise in typography, color theory, layout, and visual hierarchy

Track record of project leadership, creative thinking, and cross-functional collaboration in support of user comprehension and feature adoption

Open and collaborative communication skills capable of working in a multi-disciplinary design team

Proficiency with design tools (Sketch, Adobe Creative Suite, Principle, Figma, or similar)

Bachelor's degree in Design, HCI, or equivalent professional experience

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Pay & Benefits:

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $147,400 and $272,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.