We're seeking a strategic Product Marketing Manager who will transform how millions of customers engage with Fire TV by developing innovative retention strategies. In this pivotal role, you'll dive deep into customer data, uncover critical insights, and collaborate across teams to create compelling experiences that keep users coming back. You will have strong ownership instincts to align multiple cross functional stakeholders towards common goals, and establish repeatable metric driven inspection mechanisms to hold internal teams accountable to continuously raise the bar for customers.

Join us in reimagining how millions experience entertainment, one strategic insight at a time.

• Key job responsibilities
• Develop comprehensive insights into customer churn drivers across device types, lifecycle stages, and global segments
• Create strategic frameworks that translate complex data into actionable retention strategies
• Collaborate with cross-functional teams to align global roadmaps and marketing initiatives
• Partner with data science teams to evolve predictive customer behavior models
• Drive global retention improvements by engaging with marketplace leaders and business teams
• Own global monthly business review mechanism to highlight risks and drive progress on retention inputs
• Build mechanisms with senior leadership to direct target setting and strategy execution
• Serve as subject matter expert on churn and engagement metrics, customer research insights, and metrics standardization

A day in the life
Your day will be a dynamic blend of data analysis, strategic planning, and cross-functional collaboration. You'll synthesize complex customer metrics, craft compelling narratives, and partner with data scientists to develop predictive models that reveal how we can enhance user experiences. From preparing executive-level business reviews to influencing global product roadmaps, you'll be the driving force behind Fire TV's customer retention strategy.

About the team
We are a passionate group of Product Marketing Managers dedicated to understanding and improving customer experiences across the Fire TV ecosystem. Our team believes in using both quantitative and qualitative insights to make strategic decisions that directly impact user satisfaction and engagement. We collaborate closely with engineering, product, sales, and marketing teams to create holistic strategies that elevate our streaming platform.

Basic Qualifications

• Bachelor's degree
• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience with customer segmentation, profiling, and targeting

Preferred Qualifications

• Master's degree
• Experience leading annual forecasting, planning and variance analysis for a global business.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually