Amazon Live operates at the intersection of content, commerce, and community, bringing stories to life through interactive video content. We are seeking an experienced Sr. Product Marketing Manager to drive B2B Industry Event strategy, planning, and execution, in an effort to increase the number of Brands utilizing Amazon Live as part of their Amazon strategy.

This role is critical in helping advertisers adopt Amazon Live to meet the growing customer expectation for video content while shopping. You will empower brands to leverage interactive video experiences that drive deeper customer engagement and increase sales conversion. By championing Amazon Live as an essential component of a brand's Amazon strategy, you'll help transform how sellers connect with customers through immersive shopping experiences that blend entertainment with commerce.

The ideal candidate is a strategic, creative, and highly organized professional with a proven track record of delivering successful B2B event strategies that generate measurable business results.

• Key job responsibilities

• Strategic Marketing Leadership
  Partner with Amazon Ads Marketing to integrate Amazon Live within upcoming activations and thought leadership programs
  Drive B2B marketing strategy through data-driven insights, sales enablement content, and strategic industry partnerships
  Work closely with monetization team on business development strategy and revenue-driving initiatives

• Event Strategy & Execution
  Design and execute Amazon Live's presence at flagship events (un Boxed, Cannes) and industry shows
  Develop compelling messaging, activations and experiences that demonstrate Amazon Live's thought leadership and value proposition across the full funnel advertising journey
  Partner with Amazon Ads teams to integrate Amazon Live into broader marketing narratives and campaign plans
  Identify strategic speaking opportunities to showcase customer success stories and thought leadership
  Drive Executive engagement opportunities and execution

• Sales & Customer Success
  Enable sales teams with strategic content and tools to drive adoption while building relationships with key stakeholders
  Amplify customer success stories through case studies, speaking opportunities, and industry events to demonstrate measurable business impact

About the team
Now more than ever, customers watch videos when they shop. Livestreams make shopping easier and more fun, whether a customer is researching a product or tuning in to chat with their favorite content creator live. The Amazon Live team’s mission is to enable customers to find inspiration, information, entertainment, and community through videos at any point in their shopping journey.

Basic Qualifications

• 7+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience creating and managing complex, cross-team project plans

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 157,100.00 - 212,600.00 USD annually