Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com.

Together, we’re building something new, something brilliant, something bold with Client Relationship Marketing (CRM) at Accenture – and we want you to join us. What others call account-based marketing, we call CRM. Day in and day out, we build and broaden relationships with our clients to expand our perception, relevance, brand love, and most of all, help our clients create 360° value.

We believe simplification equals innovation – and for CRM our vision is simple but profound. We create intentional client experiences by strategically providing clients with relevant content and experiences, at a volume they can consume, and at a time and place that meets their needs. We use the cutting-edge technologies, lead with data and insights, and deliver best-in-class returns on investment. In doing so, we strive to become our own best credential – inside Accenture and out in the world.

The CRM Senior Analyst is part of our Americas H&PS Marketing + Communications team. The role is designed to lead marketing strategies for Accenture’s client accounts that will help drive client relationships, reputation and revenue.

So why you?

You exemplify client-centricity! You always do the right thing. You lead with excellence, confidence and humility. You act as a true partner. You care deeply for people. You have an unwavering commitment to inclusion and diversity. You have the courage to change. You actively innovate. Most of all, you want to grow your career and believe Accenture is the place where you can achieve your professional and personal aspirations.

Key Responsibilities:

• Partner with client relationship marketing leadership to execute and support marketing strategy and engagement plans for our priority accounts. This may include development of insights around key buyers, awareness and execution of client-specific events and showcases, contextualization of global and industry content, customization of digital marketing programs like email nurture campaigns, development of value reports, and more

• Execute marketing and engagement plans for our accounts at scale by prioritizing industry, sub-industry, and function of clients within a market

• Use project intake and management tools specific to Marketing + Communications to ensure consistency and efficiency

• Measure our marketing and engagement plans against agreed-upon KPIs and use feedback loops for continuous improvement

Basic Qualifications

• High school and/or college degree

• Minimum of Hands-on marketing experience, ideally for a professional services firm, marketing agency or in-house marketing function at a Fortune 500 company

Preferred Qualifications

• College degree

• 2-3 years marketing experience

• Account-based marketing or pursuit/deal-based marketing experience desirable

• Broad marketing skill set, including event management, campaign activation, social media strategy, and data and analytics reporting

• Demonstrable experience in using different promotion channels, including social media, events, email and direct mail

• Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment

• Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively

• Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organization

• Team player with great interpersonal skills

• Creativity, flair, self-starter and innovative in how to achieve differentiation for marketing campaigns

• Enthusiasm, passion for marketing and can-do attitude

• Experience in health and public sector a plus, or similar, highly regulated industry, but not required

Technical Skills

• Experience with Salesforce or similar client relationship marketing (CRM) platform desirable, e.g. reporting, campaign set up

• Experience using Eloqua (or similar email platform) desirable

• Skilled in data and analytics to help interpret insights and action plans

• Good knowledge of Microsoft suite – PowerPoint, Excel, Word, etc.

• Design skills are nice to have, but not essential

What we offer

• Health and Life Insurance

• Accenture days, 3 additional vacation days

• On site doctor

• Birthday leave

• Internet reimbursement

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.