About the team:

Accenture Song in ANZ brings together strategy, data, creativity and technology to help Australia and New Zealand’s leading brands grow. Our team operates from Melbourne and Sydney, partnering across the broader Song network.

We’re a cross‑functional unit embedded within Song’s marketing transformation and activation capabilities—covering first‑party data strategy, omnichannel campaign execution, analytics & reporting, and marketing technology enablement. The Marketing Effectiveness team focuses on measuring and improving marketing ROI, building experimentation programs, and standing up enterprise‑grade measurement frameworks and dashboards for our clients

About the role:

• Strategic planning: develop attribution models, ROI frameworks, and measurement roadmaps

• Analytics leadership: KPI design, multichannel attribution, experimentation (A/B/n)

• Data literacy: SQL, Excel, data visualization (Tableau/Power BI) for insight delivery

• Campaign optimization: media mix optimization, budget pacing, creative testing

• Measurement governance: standards, dashboards, performance reviews, SLAs

• Martech proficiency: analytics tools, CRM, marketing automation, tag management

• Communication: executive storytelling, clear briefs, cross-functional collaboration

• Change management: adoption strategies, training, stakeholder alignment

• Market insights: competitive benchmarking, customer journey mapping

• Project management: timelines, milestones, risk tracking, deliverable ownership

Qualifications

• 7–10 years in marketing analytics/effectiveness/measurement strategy within agency/consulting or enterprise marketing teams.

• Demonstrated experience building KPI frameworks, attribution (MMM/MTA), and experimentation programs at scale.

• Hands‑on proficiency in SQL, Excel and data visualisation (Tableau or Power BI); familiarity with cloud data warehouses a plus.

• Practical knowledge of media mix optimisation, budget pacing, and creative/audience testing.

• Experience with common analytics/martech platforms (Adobe/Google analytics stacks, Salesforce Marketing Cloud/Braze, tag management).

• Exceptional communication skills—concise executive storytelling; ability to create clear briefs and influence cross‑functional teams.

• Strong project management: building plans with timelines/milestones, risk tracking, and ownership of deliverables.

• Degree in Technology, Marketing, or related field.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

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