Project Role: Business Analyst

Project Role Description: Analyze an organization and design its processes and systems, assessing the business model and its integration with technology. Assess current state, identify customer requirements, and define the future state and/or business solution. Research, gather and synthesize information.

Must have skills: SAP CRM Sales

Good to have skills: NA

Minimum 3 year(s) of experience is required

Educational Qualification: 15 years full time education

Summary:

You will design, configure, and enhance SAP CRM Sales processes while using AI assisted development tools and copilots to accelerate requirement analysis, configuration, testing, documentation, and troubleshooting. This role is centered on delivering seamless customer engagement and sales automation capabilities, integrating pre built AI services where valuable, and boosting efficiency through AI enabled productivity—without requiring deep model development, RAG systems, or agentic AI engineering.

Key Responsibilities:

• CRM Functional & Technical Delivery
• Configure and optimize SAP CRM Sales functions including:
• Opportunity & Pipeline Management
  • Lead Management & Territory Management
  • Activities, Tasks & Interactions
  • Quotation Management & Order Capture
  • Partner Determination, Pricing, and Actions
• Use AI copilots to generate functional specifications, validate configuration logic, automate test case creation, and streamline documentation.
• Conduct end to end CRM delivery: requirements gathering, solution design, configuration, SIT/UAT, deployment, and hypercare support.
• Integrate CRM with ECC/S4 (SD, FI), third party sales platforms, middleware, and customer facing applications.
• AI Assisted Productivity

Apply AI copilots for:

• Requirement summarization
  • Pipeline data interpretation
  • Impact analysis
  • Automated documentation
  • Test script generation
• Utilize pre built AI capabilities to enrich CRM processes—for example:
• Lead scoring using pre-trained AI services
  • Automated summarization of customer interactions
  • Classification of sales tickets or cases
  • Duplicate detection for contacts or opportunities
• Use LLM assisted troubleshooting to reduce time spent resolving defects and configuration inconsistencies.
• Governance, Quality & Collaboration
• Ensure alignment with SDLC processes, sales governance rules, audit requirements, and customer data protection guidelines.
• Participate in workshops, design reviews, and solution optimization sessions supported by AI driven analysis and insights.
• Collaborate with sales teams, marketing, customer service, data teams, and integration teams to ensure smooth end to end processes.
• Contribute to reusable CRM templates, configuration guidelines, and AI enhanced documentation best practices.

Required Skills & Experience:

• SAP CRM Sales Expertise

• Hands on experience across CRM Sales functionalities including opportunities, leads, quotations, pricing, partner processing, and actions.

• Understanding of CRM middleware, BDOC flows, and integration with ERP for pricing, availability, and order processing.

• Familiarity with customer master data, business partner roles, organizational model, and transaction processing.

• AI Ready Skills

• Experience using AI copilots, automated documentation accelerators, and AI-assisted test or configuration validation tools.

• Ability to adopt and embed pre built AI services (not custom model building) into CRM workflows for insights and automation.

• Understanding of responsible AI practices, data privacy expectations, and limitations of AI in customer facing scenarios.

• General Professional Skills

• Strong problem solving and analytical skills in customer/sales processes.

• Ability to translate business requirements into scalable CRM solutions.

• Clear communication and stakeholder management skills across business and IT teams.

• Continuous learning mindset and comfort working with AI supported tools.

• Good to Have

• Experience with SAP C4C / SAP Customer Experience (CX) suite.

• SAP CRM Sales Certification.

• Exposure to integrations with CPQ, e commerce platforms, or mobile sales applications.

• Familiarity with workflow automation and CRM related analytics.

• Outcome Expectations

• Deliver faster, more accurate SAP CRM Sales solutions using AI enabled productivity enhancements.

• Improve sales process transparency, forecasting accuracy, and customer engagement.

• Act as a bridge between sales, CRM engineering teams, and AI native teams when advanced AI inputs are needed.

• Additional Information

• A 15 years full time education is required.

15 years full time education

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

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