The Digital & Consumer Engagement Manager is responsible for leading and orchestrating the end-to-end consumer engagement strategy, operating across strategic pillars including Brand & Portfolio Strategy, Consumer Journey, Media & Performance, Content & Influence, Data, CRM, Social Media & Digital Platforms.

This role ensures a seamless, omnichannel consumer journey (online and offline), with a strong

focus on the end consumer and structured synergy with healthcare professionals, translating brand strategy into scalable, high-impact digital and consumer activation initiatives.

Key responsibilities:

Direct to Consumer Activation Strategy & Consumer Journey

• Define and lead the direct to consumer strategy aligned with brand positioning and commercial objectives.
• Map and optimize the end-to-end consumer journey (awareness → consultation / request → treatment → loyalty → advocacy).
• Identify key consumer moments that influence clinic choice, brand preference, and treatment adherence.

Consumer Activation & Demand Generation

• Develop consumer activation programs that drive qualified demand to clinics (online and offline).
  Lead campaigns across digital media, social platforms, CRM, content, PR, events, and

partnerships- Design always-on and burst activations linked to seasonality, launches, and strategic priorities.
Activate premium experiences that reinforce brand positioning and differentiation.

• Digital, CRM & Data-Driven Marketing- Own consumer digital ecosystems: websites, landing pages, lead-generation flows, and social media activations including influencers strategy.
• Lead CRM strategy (lead nurturing, re-engagement, loyalty, retention).
• Leverage data and insights to segment consumers, personalize journeys, and optimize conversion rates.
• Track and analyze KPIs

In clinic activation & Field Integration

• Partner with commercial teams to ensure in clinic activation initiatives translate into clinic traffic and conversion.
  Develop toolkits, playbooks, and activation frameworks for clinics to amplify consumer

campaigns locally.

• Ensure consistency between national brand campaigns and local clinic execution.
• Develop customized account plans for top customers.

Partnerships & Ecosystem Development

• Build strategic partnerships with media, platforms, influencers, lifestyle brands, and experience providers.
• Identify non-traditional touchpoints that elevate brand desirability and cultural relevance
• Lead co-creation initiatives that enhance consumer experience.

Consumer Engagement & Content Strategy

• Design and execute consumer engagement strategies across paid, owned, and earned channels.
• Develop content frameworks that educate, inspire, and build trust.
• Ensure consistent storytelling across social, video, influencers, email, and CRM.
• Activate culturally relevant moments, trends, and seasonal opportunities.

Performance Marketing & Media

• Lead digital media strategy (search, social, programmatic, video) with a strong focus on performance and ROI.
• Optimize campaigns for lead quality, conversion to consultation, and cost efficiency
• Manage agencies and partners, ensuring data transparency and continuous optimization.

Compliance, Ethics & Medical Alignment

• Ensure all consumer initiatives comply with local regulations, advertising codes, and internal compliance standards.
• Work closely with Compliance, Medical Affairs and Legal to validate messaging, claims, and content

Qualifications:

Experience & Education:

• 7–10+ years in consumer marketing, DTC, or brand activation
• Proven experience in beauty, aesthetics, injectables, dermo cosmetics, luxury, or healthcare-adjacent categories
• Strong background in digital marketing, CRM, and omnichannel activation
• Experience working in regulated or compliance-driven environments is highly preferred
• Bachelor’s degree in Marketing, Digital Media, Communications, or related field
• Fluency in Portuguese (native or bilingual proficiency) and proficiency in English.

Skills

• Deep expertise in digital channels and performance marketing
• Strong understanding of consumer engagement and lifecycle management
• Data-driven mindset with hands-on analytical skills
• Ability to translate insights into action
• High level of attention to detail and compliance awareness
• Strong project management and stakeholder influence
• Comfortable working in an evolving industry with fast changing customer needs and competitive landscapes.
• Proactive and able to adapt to a fast-paced and dynamic work environment.
• Leadership & Influence leading cross-functional teams with inspiration.
• Strategic Mindset connecting vision to actionable business impact.
• Communication translating science and strategy into compelling narratives.
• Innovation & Agility that embraces change and drives creative problem-solving.
• Collaboration & Emotional Intelligence building trust and cultivating a culture of partnership across stakeholders.

Abb Vie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

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At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.