RMDx Omni Retail Marketing Manager

About the Role

Abbott's Rapid Diagnostics business is a global leader in point-of-care testing solutions. Our BinaxNOW brand delivers rapid, reliable COVID-19 and Flu A/B testing that empowers consumers and retailers with accessible, at-home solutions. We partner with major retailers to ensure category growth and consumer trust.

As an Omni Marketing Manager, you will be a key leader on the Infectious Disease Retail Sales & Marketing team, supporting the BinaxNOW portfolio across major U.S. retailers. This role combines retail media, shopper marketing, e Commerce, financial stewardship, and analytics to drive demand, optimize investment, and improve conversion both online and in-store. You will work closely with Sales, Finance, Marketing, Retailers, and Media Partners to deliver measurable business impact.

Key Responsibilities

Omni-Channel & Retail Media Leadership

• Own retailer search and retail media strategy and execution across priority customers
• Lead direct partnerships with Amazon Ads, CVS Media Exchange (CMX), Walmart Connect (WMC), and Kroger Precision Marketing
• Collaborate with retail media agency to plan, execute, and optimize campaigns across multiple platforms
• Develop media plans across sponsored search, on-platform display, DSP, and emerging retail media capabilities
• Continuously optimize media performance based on KPIs, incrementality, and ROI

Retail Program Development & Activation

• Identify, design, and execute integrated retailer programs that drive awareness, trial, and conversion
• Lead health and wellness initiatives, seasonal health events, and pharmacy-led activations
• Partner with retailers to align programs to shopper, patient, and pharmacist journeys

In-Store & Display Execution

• Lead display development and execution in close partnership with the Sales team
• Oversee display concept development, placement strategy, and post-execution performance analysis
• Ensure strong shelf presence, brand consistency, and compliant execution at retail
• Partner with third-party brokers to drive in-store execution of strategic priorities and ensure flawless implementation across retail locations

Financial Ownership & Budget Management

• Own and manage omni-channel Trade and SG&A budgets
• Partner closely with Finance on forecasting, pacing, accruals, and ROI evaluation
• Ensure disciplined investment decisions tied to clear performance outcomes

Amazon & e Commerce Support

• Active role in the day-to-day account management responsibility for Amazon
• Support digital merchandising initiatives, including PDP optimization, content updates, and discoverability improvements
• Bring forward ideas and initiatives to improve conversion, search performance, and category growth

Digital Shelf & Content Excellence

• Play a strategic role in PDP asset strategy, including A+ content, video, and copy
• Ensure digital content is optimized for search, conversion, and regulatory compliance
• Identify and execute brand partnerships that expand reach and relevance within retailer ecosystems

Measurement, Insights & Reporting

• Define, track, and analyze KPIs across all omni-channel investments
• Connect media and activation performance to sales, ACV, and retailer objectives
• Translate insights into clear, actionable recommendations for Sales leadership and cross-functional partners

Education and Experience

Required

• 5+ years of experience in omni-channel marketing, retail media, shopper marketing, or e Commerce
• Hands-on experience with retail media platforms such as Amazon Ads, Walmart Connect, CVS CMX, or Kroger Precision Marketing
• Strong proficiency in Excel, PowerPoint, and data visualization tools (PowerBI)

Preferred

• Experience in CPG, healthcare, diagnostics, or regulated consumer categories
• Experience supporting Amazon account management and digital shelf optimization
• Strong communication and presentation skills
• Ability to manage multiple priorities and deliver under tight timelines

What We Offer

At Abbott, you can have a good job that can grow into a great career. We offer:

• Training and career development, with onboarding programs for new employees and tuition assistance
• Financial security through competitive compensation, incentives and retirement plans
• Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
• Paid time off
• 401(k) retirement savings with a generous company match
• The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com

Location and Compensation

Location: Lake Forest, IL

Base Pay: $99,300.00 – $198,700.00

In specific locations, the pay range may vary from the range posted.

Additional Information

Job Family: Product Management

Division: ID Infectious Disease

Work Shift: Standard

Travel: Not specified

Medical Surveillance: No

Significant Work Activities:

• Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
• Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Equal Opportunity

• Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link
• English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link
• Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it's next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life's greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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