The Associate Manager, Loyalty and Digital Programs is a strategic individual contributor responsible for supporting the development and evolution of Habit’s loyalty program and coordinating the digital initiatives that enable loyalty, guest engagement, and broader marketing strategies. Reporting to the Sr. Manager, CRM & Lifecycle Marketing within the Growth Marketing organization, this role partners closely with Marketing, Technology, Operations, Finance, and agency partners to translate loyalty and lifecycle strategy into actionable program designs, phased roadmaps, and measurable outcomes. The role blends loyalty strategy support, customer and competitive research, KPI development, and disciplined digital project management to drive customer engagement, retention, and long-term business impact.

• 6–8 years of experience in customer loyalty, CRM, lifecycle marketing, and/or digital transformation roles
• Experience supporting or managing loyalty programs and lifecycle-driven initiatives strongly preferred
• 5+ years of experience managing digital programs or projects end-to-end, leveraging cloud-based project management tools (e.g., Monday.com, Asana)
• Strong understanding of marketing technology ecosystems, including CRM, CDP, marketing orchestration/automation, loyalty platforms, digital ordering, and analytics
• Highly organized, proactive self-starter with the ability to manage ambiguity, shifting priorities, and complex cross-functional work
• Comfortable partnering with technical teams while representing marketing, loyalty, and guest experience needs
• Strong analytical, communication, and organizational skills with a bias toward execution and follow-through
• Experience in quick service or fast casual restaurants and/or consumer brand e Commerce environments preferred

Work-Hard, Play-Hard:

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and employee lounge
• Onsite dry cleaning, laundry services, carwash
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name

Salary Range: $109,400 to $125,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

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Loyalty Program Development

• Support Habit’s loyalty strategy development, including program structure, value proposition, and customer experience.
• Conduct research on customer behavior, competitive programs, and industry trends to inform program design.
• Define KPIs, success metrics, and a multi‑phase roadmap that aligns with Habit’s broader business goals.
• Support continuous improvements to enhance customer satisfaction and retention.

Digital Project Management

• Lead cross functional digital initiatives that enable loyalty, guest engagement, and broader marketing strategies.
• Translate marketing and lifecycle goals into clear project plans, timelines, requirements, and measurable outcomes.
• Coordinate with Marketing, Technology, Operations, Finance, and agency partners to ensure alignment, remove blockers, and deliver projects on time.
• Manage project workflows and communication, tracking progress, risks, and milestones while driving continuous improvement in processes and tools.