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JobsYum! Brands

Sr. Brand Manager, Channel Growth - Marketplace and Delivery

Yum! Brands

Sr. Brand Manager, Channel Growth - Marketplace and Delivery

Yum! Brands

Plano, TX, United States, US

·

On-site

·

Full-time

·

5mo ago

The Sr. Brand Manager, Delivery is responsible for driving rapid and responsible sales growth for Pizza Hut US Delivery across third-party aggregators and first-party channels. This strategic leader identifies and executes marketing opportunities to grow first-party delivery, focusing on full-funnel marketing promotions and overall business management. The role demands strong collaboration, project management, and data-driven decision-making to enhance go-to-market strategy for profitable growth. Success relies on a results-oriented mindset, stakeholder influence, and building strong relationships with franchisee leadership to support national and local initiatives.

Key Responsibilities:

Strategy & Communications

  • Develop aggressive delivery sales growth strategies by identifying and sizing opportunities across Operations, Tech, Finance, and Marketing.

  • Advocate for three key audiences—Consumers, Franchisees, and Brand—integrating their challenges and goals into unified third-party and first-party delivery plans.

  • Foster partnerships with delivery partners (Door Dash, Uber Eats, Grubhub) to create breakthrough co-branded campaigns that drive Pizza Hut consideration and same-store sales growth.

  • Collaborate with internal cross-functional marketing teams to ensure delivery is consistently supported across paid media, organic social, PR, and more.

Channel Execution

  • Manage end-to-end operations of third-party and first-party delivery, including promotions, creative, menu optimization, paid media, and reporting.

  • Analyze post-campaign results using vendor data, sales data, and third-party reports (e.g., MMM) to draw insights for budgeting and tactic mix for maximum ROI.

  • Identify audiences and develop, test, and implement CRM strategies to improve first-party delivery adoption.

  • Recommend improvements to consumer experience and reduce friction in ordering via the Pizza Hut App and Web.

  • Stay informed about trends, technologies, and competitive activity in delivery marketing.

  • Develop a delivery test and product roadmap for continuous sales growth.

  • Manage budgets across various funding sources, vendors, and tactics.

Delivery System Management

  • Contribute to ongoing improvement of delivery operations, including reducing friction in order experience, streamlining data/menu workflows, product development, and restaurant operations.

  • Develop detailed project timelines, budgets, and resource allocations, ensuring timely delivery within project constraints.

  • Partner with technology and operations teams to optimize delivery metrics such as wait time and customer satisfaction.

  • Collaborate with franchisees and tech teams to reduce friction in restaurant setup, management, accounting, and invoicing, strengthening processes between restaurants and aggregator partners.

Required Qualifications:

  • Education/Certifications: Bachelor’s degree (or applicable experience) required.

  • Experience: 10+ years in Ecommerce or Digital Marketing.

  • Passion for consumer behavior and a proven record of translating consumer insight into sales.

  • Proven project owner, capable of orchestrating teams to run a sales channel from strategy to results.

  • Demonstrated ability to adapt to constant change and work effectively in a fast-paced environment.

  • Desire to collaborate with a wide variety of talents, from creative to engineering.

  • Strong communication skills, with the ability to flex from tactical to strategic conversations.

Salary Range: $139,000 - $147,150 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

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About Yum! Brands

Yum! Brands

Yum! Brands, Inc. is an American multinational fast food corporation. It was formed in 1977 as a subsidiary of PepsiCo, after the company acquired KFC, Pizza Hut, and Taco Bell. PepsiCo divested the brands in 1997, and these consolidated as Yum!.

10,001+

Employees

Louisville

Headquarters

Reviews

3.9

11 reviews

Work Life Balance

3.6

Compensation

4.3

Culture

3.9

Career

4.3

Management

3.6

87%

Recommend to a Friend

Pros

Cutting-edge technology stack and interesting technical challenges

Flexible remote work options and good work-life balance

Competitive compensation packages with equity

Cons

Internal politics in some teams

Organizational changes and restructuring can be disruptive

Work-life balance can be challenging during product launches

Salary Ranges

117 data points

Junior/L3

Junior/L3 · Marketing

0 reports

$93,000

total / year

Base

-

Stock

-

Bonus

-

$79,000

$106,000

Interview Experience

47 interviews

Difficulty

3.7

/ 5

Duration

14-28 weeks

Offer Rate

38%

Experience

Positive 65%

Neutral 25%

Negative 10%

Interview Process

1

Phone Screen

2

Technical Interview

3

System Design

4

Behavioral

5

Team Fit

Common Questions

Tell me about a challenging project

System design question

Coding problem

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