KFC - Sr. Martech Data Analyst I

We are seeking an experienced data and analytics leader to help drive global digital insights across KFC’s business. This role will support KFC Global's Brand Experience strategy by delivering actionable analytics that enhance guest experience, improve digital performance, and enable smarter decision-making across markets.

You will play a critical role in advancing KFC’s digital measurement capabilities, partnering with cross-functional and international stakeholders to ensure consistent, scalable analytics frameworks. The successful candidate will own end-to-end analytical initiatives — from opportunity identification and problem scoping to analysis execution, insight development, and executive-ready storytelling.

As part of the KFC Global Brand Experience team, you will help elevate how data and technology inform digital strategy across regions, ensuring our ecommerce and digital platforms are optimized to drive growth and deliver best-in-class guest experiences worldwide.

• 4+ years of experience in analytics, ideally supporting multi-market or global organizations

• Strong proficiency in SQL, Python, R, or similar programming languages for statistical analysis

• Advanced experience with at least one leading BI tool (Tableau, Power BI, Domo, etc.)

• 2+ years of hands-on experience with Google Analytics to generate insights and support digital product teams

• Experience working with A/B testing and experimentation platforms (e.g., Optimizely)

• Strong stakeholder management and influence skills across diverse, cross-cultural teams

• Excellent communication skills, with the ability to clearly articulate technical insights to global business audiences

Core Responsibilities

• Lead advanced quantitative and statistical analyses to uncover trends, performance drivers, and growth opportunities across global digital platforms

• Develop scalable analytics frameworks to support consistent measurement and insight generation across markets

• Build and maintain dashboards and reporting solutions powered by Yum’s Global Data Hub (GDH) to monitor ecommerce performance, guest behavior, and digital engagement

• Ensure consistent use of GDH data sources to enable standardized, enterprise-wide KPI reporting and governance

• Partner with global and regional product teams, channel managers, and strategy leaders to identify and prioritize high-impact digital opportunities

• Translate complex, multi-source global datasets into clear, actionable insights tailored to market-level and enterprise stakeholders

• Develop compelling presentations that synthesize analytical findings and strategic recommendations for senior leadership

Key Focus Areas

• Anticipate global digital trends and evolving business needs to propose high-impact, forward-looking analyses

• Serve as a strategic thought partner to product, channel, and strategy teams by embedding analytics into roadmap planning and investment decisions

• Deliver timely, accurate insights to global stakeholders, regional markets, engineering teams, and leadership

• Build, standardize, and scale analytics reporting to ensure consistent measurement across markets

• Design intuitive visualizations that surface the most relevant insights and support confident, data-driven decisions

• Develop and maintain scalable data models and code across multiple global data sources

• Identify opportunities to simplify and automate analytics processes to drive efficiency and consistency

• Align analytics capabilities with KFC’s global brand and digital strategy to enable scalable growth