At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant brand is critical to driving engagement, retention, and long-term growth.

WHOOP is hiring a Brand Lead to sit at the intersection of brand strategy and creative execution. This role translates audience insight, cultural relevance, and business priorities into compelling brand narratives and breakthrough marketing experiences that differentiate WHOOP in the market and drive engagement, relevance and measurable business impact.

As a strategic connector across Product Marketing, Creative, Integrated Marketing, and Analytics, you will ensure every expression of WHOOP is strategically sharp, creatively ambitious, and clearly tied to member value. This role requires both strategic clarity and operational excellence to ensure WHOOP delivers cohesive and enduring brand experiences.