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B2B Marketing Analyst, Visa Direct

Visa

B2B Marketing Analyst, Visa Direct

Visa

Singapore

·

On-site

·

Full-time

·

1mo ago

Benefits & Perks

Remote work options

Flexible PTO policy

Professional development

Comprehensive health benefits

Team offsites

Stock options

Learning

Equity

Required Skills

Salesforce

Hootsuite

HubSpot

About Us

Help us enable everyone on the planet to gain access to the global economy by being the best way to pay and be paid.

Size: 10000+ employees
Industry: Technology, Fintech, Engineering, Information Technology

View Company Profile

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

We are looking for a highly motivated and analytical B2B Marketing Analyst to join our dynamic field marketing team in Singapore, with a focus on the enabler/fintech audience. The ideal candidate will be responsible for driving demand and lead generation, market intelligence analysis, and overseeing campaign and event management as well as reporting. This role requires extensive engagement with customers and partners in the fintech industry.

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Key Responsibilities:

Demand and Lead Generation:

  • Design, support, and execute lead generation and adoption campaign strategies.
  • Organize and manage events, webinars, and industry events in collaboration with partners.
  • Monitor and optimize lead generation campaigns and events to ensure effective ROI

Market Intelligence Analysis:

  • Identify trends, opportunities, and competitive landscape for content development.
  • Analyse campaign and event data for actionable business insights.
  • Prepare and present reports, incorporating findings from industry events and campaigns.
    Content Development:
  • Create compelling and relevant content for various audiences and marketing channels.
  • Ensure consistency in brand messaging and tone across all content.
  • Collaborate with subject matter experts to produce high-quality content pieces and talking points for speaking opportunities.

Cross-Functional Stakeholder Management:

  • Build and maintain relationships with both global and regional cross-functional teams (sales, product, customer growth).
  • Coordinate with regional stakeholders for alignment and execution of marketing initiatives.
  • Facilitate communication and collaboration among departments.
    This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications- Min 5 years of experience in B2B marketing, preferably within the financial services industry.

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Strong analytical skills with the ability to interpret market data and trends.
  • Excellent communication and presentation skills.
  • Proven experience in executing successful marketing campaigns and events.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Proficiency in marketing automation tools and CRM software such as Salesforce and Microsoft Dynamics.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Client-provided location(s): Singapore

Job ID: 13ebcef2-af4c-4507-a069-fc0993f16f6b

Employment Type: OTHER

Posted: 2026-01-08T06:57:11
Apply on company site

Perks and Benefits

Health and Wellness

  • Long-Term Disability
  • HSA With Employer Contribution
  • On-Site Gym
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Short-Term Disability
  • Health Reimbursement Account
  • Mental Health Benefits
  • Virtual Fitness Classes
  • HSA

Parental Benefits

  • Fertility Benefits
  • Family Support Resources
  • Birth Parent or Maternity Leave
  • Non-Birth Parent or Paternity Leave

Work Flexibility

  • Flexible Work Hours
  • Remote Work Opportunities
  • Hybrid Work Opportunities

Office Life and Perks

  • Commuter Benefits Program
  • Company Outings
  • On-Site Cafeteria
  • Holiday Events
  • Happy Hours
  • Casual Dress

Vacation and Time Off

  • Paid Holidays
  • Paid Vacation
  • Volunteer Time Off
  • Summer Fridays
  • Leave of Absence
  • Personal/Sick Days

Financial and Retirement

  • 401(K)
  • Relocation Assistance
  • Performance Bonus
  • Stock Purchase Program
  • Company Equity
  • 401(K) With Company Matching
  • Financial Counseling

Professional Development

  • Shadowing Opportunities
  • Access to Online Courses
  • Promote From Within
  • Learning and Development Stipend
  • Tuition Reimbursement
  • Mentor Program
  • Leadership Training Program
  • Associate or Rotational Training Program
  • Lunch and Learns
  • Internship Program
  • Professional Coaching

Diversity and Inclusion

  • Diversity, Equity, and Inclusion Program
  • Employee Resource Groups (ERG)

Apply on company site

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About Visa

Visa

A multinational financial services company that facilitates electronic payment systems throughout the world.

10,001+

Employees

Foster City

Headquarters

$500B

Valuation

Reviews

2.0

3 reviews

Work Life Balance

1.5

Compensation

2.0

Culture

1.2

Career

1.8

Management

1.3

10%

Recommend to a Friend

Pros

Active recruiting for senior positions

Work authorization support for spouses

Opportunity to seek external roles

Cons

Toxic work environment

Below-market compensation offers

Poor management and leadership

Salary Ranges

23 data points

Junior/L3

Mid/L4

Junior/L3 · Analyst

1 reports

$106,195

total / year

Base

$92,300

Stock

-

Bonus

-

$106,195

$106,195

Interview Experience

4 interviews

Difficulty

3.3

/ 5

Duration

14-28 weeks

Experience

Positive 0%

Neutral 75%

Negative 25%

Interview Process

1

Application Review

2

Online Assessment

3

Phone Screen

4

Technical Interview Rounds

5

Final Round Interview

6

Offer

Common Questions

Coding/Algorithm

Technical Knowledge

Behavioral/STAR

System Design