About Vanguard

More than 45 years ago, John C. Bogle had a vision to start an investment company that did things differently. A company with no external shareholders. Where all the profits were invested back into the business and used to lower costs. Evidently, it was as bold as it was brilliant. To this day, Vanguard Group still has no external shareholders. That means no share prices to protect, and no profits to generate for outside owners.

Today, Vanguard is one of the world's largest investment management companies, serving more than 50 million investors worldwide. For more than 25 years Vanguard Australia has been supporting individual investors, financial advisers, and superannuation members to achieve their long-term

The APAC Marketing Technology ( Mar Tech ) team
The Marketing Technology team at Vanguard Australia is undergoing a major evolution. We are shifting towards a modern, data-driven, integrated and AI-enabled ecosystem that underpins personalised customer experiences across multiple channels. This transformation ensures marketing data is treated as a first-class enterprise asset and integrated into our data lake architecture for governance, scalability, and advanced analytics. The MarT e ch and Public Web team is currently in a state of transition and growth, with investments and capability growth underway across:

• Adobe Experience Platform (AEP/CDP) for audience management, identity resolution and real-time orchestration.

• Multi-directional data pipelines connecting our core business data, digital platforms, and Mar Tech systems, leveraging data lake ingestion patterns for consistency and compliance.

• Cross-channel marketing platforms including Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), Adobe Target, and Adobe Analytics.

• A new Customer sentiment tracking capability, delivered as an interim solution on AWS Bedrock, to power sentiment capture, AI-enabled insights, and experience measurement.

This role joins the team at a pivotal time - helping us stabilise current-state foundations while building a scalable, modern Mar Tech stack that unlocks real-time customer insights, personalisation, and smarter marketing decision-making .

You will foster a security-first mindset, champion engineering excellence, and mentor peers to build a high-performing, inclusive team. Our team values curiosity, innovation, and collaboration. You will be rewarded for driving outcomes, leading initiatives, and enabling others to succeed.

What You Will Do:

• Role Purpose : The Mar Tech Engineer

• CDP & Integrations will be responsible for supporting, enhancing, and scaling Vanguard's Adobe CDP implementation and the data pipelines that fuel it, ensuring alignment with enterprise data strategy and work closely with the Customer Data team. The role ensures customer, behavioural and transactional data flows accurately, securely, and in real time between:

• Internal data sources and enterprise data lake

• The Adobe CDP (AEP)

• Downstream platforms including Adobe Journey Optimizer, Adobe Target , SFMC

• Emerging platforms such as the AWS Bedrock-based customer sentiment solution .

This role is critical in enabling Vanguard's path to strong, compliant, data-driven personalisation, delivering the next generation of customer engagement.

Key Responsibilities:

A. Adobe CDP (AEP) Support & Optimisation

• Maintain and enhance Adobe Real-Time CDP including schemas, datasets, data governance, labels, and identities.

• Manage identity resolution rules, namespaces, and stitching logic for unified profiles.

• Support the creation and troubleshooting of audiences, segments, and activation workflows across channels.

• Ensure data quality, schema alignment, and governance standards are consistently applied in line with Customer Data policies.

B.

Data Pipelines & Integrations:

• Support and optimise data ingestion pipelines from internal systems and the enterprise data lake into the CDP (batch and streaming) using AWS Lambda, S3.

• Monitor and troubleshoot ingestion pipelines for data quality and performance.

• Support outbound data flows from CDP to downstream platforms, including:

• Adobe Journey Optimizer (AJO)

• Adobe Target

• CJA (Customer Journey Analytics)

• Salesforce Marketing Cloud (SFMC)

• Other activation endpoints

• Work closely with Data Engineering and Customer Data teams to align data models, ingestion methods, and transformations.

C. Cross-Platform Enablement

• Collaborate with marketing teams to ensure audiences and segments activate correctly into SFMC, AJO and Adobe Target.

• Assist in configuring real-time triggers, events, and personalised experiences.

• Support the journey orchestration patterns being developed as we shift more journeys into Adobe AJO.

D. Tracking, Consolidating and Sharing Customer Sentiment

• AWS Bedrock Integration

• Support ingestion of customer data signals into AEP/CDP for unified profiling.

• Work with Engineering and Cloud teams to align the AWS Bedrock interim solution with long-term data lake and AI strategy.

• Ensure customer sentiment/feedback datasets can be activated across the wider Mar Tech ecosystem.

E. Governance, Privacy & Compliance

• Uphold Data Governance and Responsible AI standards as defined by Customer Data Team.

• Ensure data is used in accordance with consent, MFA/PII requirements, and Vanguard security policies.

• Ensure compliance with GDPR, CCPA and other privacy regulations.

• Participate in audits and documentation for data lineage and usage across CDP and data lake.

F.

Stakeholder Engagement & Support:

• Work closely with Marketing, Global Mar Tech , Customer Data Team, Data Engineering, Architecture and Delivery.

• Provide L2/L3 support for issues across CDP and integrations.

• Educate business users on best practices for CDP and activation platforms.

Skills, Experience & Capabilities Required :
Technical Skills Adobe CDP / Adobe Experience Platform (AEP)

• Strong understanding of XDM schemas, datasets, identity graphs and labels.

• Experience configuring and troubleshooting AEP ingestion pipelines (batch/streaming).

• Experience with Audience Composition, Activation and Governance tagging.

• Familiarity with Adobe Journey Optimizer and event-based activation patterns.

• Adobe certifications (AEP/RTCDP) highly desirable.

Data Pipelines & Integrations:

• Data handling best practices including understanding of additional security controls on handling PII data, Data retention policies.

• Experience with customer and behavioural data ingestion from multiple systems and data lake architectures.

• Working knowledge of APIs, ETL/ELT processes, and data mapping.

• Experience with one or more of the following advantageous :

• Adobe Source/Connector frameworks

• Adobe Target integrations

• CJA (Customer Journey Analytics) Integrations

• SFMC Contact Builder / Data Extensions

• Event-driven architectures

• Performance optimisation and scalability considerations for high-volume data flows .

AWS & Emerging AI Capabilities:

• Familiarity with AWS (S3, Glue, Lambda, Event Bridge , Bedrock models).

• Understanding of how to integrate AI-generated data or insights into Mar Tech platforms.

Marketing Technology Platforms:

• Experience in at least two of:

• Adobe Journey Optimizer

• Adobe Target

• Adobe Analytics

• Salesforce Marketing Cloud (SFMC)

• Broader integration scope across Adobe Analytics and Marketo.

• Understanding of cross-channel orchestration, personalisation at scale, and segmentation design.

Data & Analytical Skills:

• Ability to analyse data quality issues and propose remediation.

• Experience with SQL or similar query languages.

• Ability to read/debug JSON, logs, API payloads and event sets.

Soft Skills & Behaviours:

• Strong stakeholder communication across marketing, data, engineering and business teams.

• Ability to work in a changing, transitioning environment.

• Comfort with ambiguity while building new capability foundations.

• Detail-oriented, structured, and strong documentation habits.

• Collaborative and proactive mindset.

Why This Role Matters:

This role sits at the centre of Vanguard's evolution to a modern, insight-driven, customer-first digital ecosystem. You will be joining at a time where:

• New platforms (Adobe CDP, AJO, Bedrock) are being enhanced or stood up.

• Legacy processes are being transformed.

• The team is growing and reshaping around best-practice Marketing

Technology and enterprise data governance under Customer Data.

You will directly help shape the data foundations, activation patterns, and AI-enabled insights that define the next era of Vanguard's customer experience.

Inclusion Statement:

Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: "Do the right thing."

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

How We Work:

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.