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Head of Personal Investor Marketing Analytics

Vanguard

Head of Personal Investor Marketing Analytics

Vanguard

2 Locations

·

On-site

·

Full-time

·

5d ago

In this role, you will lead and develop a team of high‑performing analysts and managers, driving a deeper understanding of client needs and behaviors while elevating the effectiveness of our marketing investments. You will be responsible for quantifying marketing impact and incrementality through robust measurement approaches, and for partnering closely with Data Science to design and operationalize advanced models.

You will also serve as a trusted thought partner to senior Marketing leaders—translating insights into clear, actionable strategies and optimization plans that directly influence business outcomes. This is a highly visible leadership role for someone who thrives at the intersection of analytics, strategy, and influence, and who is motivated by delivering measurable impact at scale.

Core Responsibilities

  • Marketing Measurement & Effectiveness**-**Own the measurement strategy across marketing channels, including attribution, incrementality, experimentation, and marketing mix modeling (in partnership with Attribution team). Quantify marketing impact, ROI, and efficiency, balancing short‑term performance with long‑term brand and customer value. Establish standards for method selection, interpretation, and usage, ensuring insights are decision‑ready and credible.
  • Advanced Analytics & Modeling- Partner closely with Data Science to design, build, and operationalize advanced attribution and response models (e.g., MMM, MTA, forecasting, response curves). Translate model outputs into practical guidance such as budget ranges, optimization scenarios, and investment guardrails. Ensure analytical rigor while prioritizing explainability and usability for business stakeholders.
  • Strategic Partnership & Influence**-** Serve as a trusted advisor to Marketing, Finance, and Execution leaders on investment strategy and performance trade‑offs. Lead a centralized marketing portfolio analytics function for all of client groups that conducts regular monitoring, reporting, and analyses of business performance; including ad-hoc requests. Influence annual planning, in‑year optimization, and long‑term growth strategies through data‑driven insights. Proactively identify opportunities to improve marketing effectiveness through better data, tools, or processes.
  • Team Leadership & Capability Building- Lead, mentor, and develop a team of high‑performing analysts and managers. Foster a culture of curiosity, accountability, and business impact, not just technical excellence. Build scalable processes, tools, and documentation to support long‑term sustainability.
  • Data & Technology Enablement**-** Partner with Technology, Data Engineering, and Marketing Ops to improve data quality, accessibility, and reliability. Guide the evolution of analytics platforms, dashboards, and self‑service tools. Ensure analytics solutions align with privacy, risk, and regulatory requirements. Participates in special projects and performs other duties as assigned

Qualifications

  • Minimum of 12 years of experience in the Advanced Analytics. At least eight years of work experience with Digital data (e.g. Adobe)
  • Undergraduate degree or equivalent combination of training and experience within quantitative fields such as Mathematics, Engineering, Operations Research etc. Graduate degree preferred
  • You are intrigued by the challenge of building analytic capabilities and high performing teams within a dynamic business environment.
  • Demonstrated entrepreneurial mindset by identifying opportunities, taking initiative, and driving innovative analytics solutions that create measurable business impact.
  • A proven track record of decision making and problem solving using advanced analytics methodologies. Conceptual thinking skills must be complemented by a strong quantitative orientation.
  • Strong partnership management skills and ability to advocate for deep analytics to business partners.
  • Strong verbal, storytelling and written communication skills to influence wide variety of audiences.
  • Ability to coach and motivate high performing talent

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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About Vanguard

Vanguard

A client-owned investment company that offers low-cost mutual funds, ETFs, advice, and related services to institutional and individual investors, and financial professionals.

10,001+

Employees

Kelayres

Headquarters

Reviews

3.4

3 reviews

Work Life Balance

2.5

Compensation

3.2

Culture

2.8

Career

3.5

Management

3.0

45%

Recommend to a Friend

Pros

Competitive compensation package with bonuses

Good foundation for career development

Interesting programs aligned with education

Cons

Long commute requirements (2.5 hours)

Mandatory on-site presence multiple days

Pay below industry standards

Salary Ranges

1,532 data points

Junior/L3

Junior/L3 · Client Relationship Associate

529 reports

$60,018

total / year

Base

$55,076

Stock

-

Bonus

$4,942

$46,375

$78,763

Interview Experience

3 interviews

Difficulty

3.0

/ 5

Duration

14-28 weeks

Interview Process

1

Application Review

2

Recruiter/HR Phone Screen

3

Technical/Case Study Round

4

Final Round Interview

5

Offer

Common Questions

Behavioral/STAR

Technical Knowledge

Case Study

Past Experience

Culture Fit