OVERVIEW

Discover the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our E-commerce associates sit at the cutting edge of our efforts to reimagine the future of retail. Through a full suite of new and emerging technologies, this team is creating an enhanced buying experience for guests who crave simplicity, choice, personal insights and the joy of discovery. With greater interactivity. Inspired applications of big data, AI and UI/UX. And creative that persuades and delights. All of this, with the opportunity to experience smart ideas come to life.

At Ulta Beauty, we’re forever imagining. Forever striving. Forever investing in next-gen—with deep and rich opportunities for ongoing learning, growth and advancement. We encourage you to take control of your career and set your own ceiling. For curious and big-picture thinkers who can flex to the need and who want to stretch themselves through courage and conviction, Ulta Beauty provides an environment perfectly suited to your ambitions. Let’s build brilliant together.

At Ulta Beauty, we’re reimagining the future of beauty through a progressive, omnichannel approach. Our Digital teams leverage emerging technologies, data, and design to create intuitive, engaging, and personalized shopping experiences. From AI-driven insights to innovative UI/UX, we aim to make discovery easier, more relevant, and inspiring across every digital touchpoint.

Ulta Beauty offers meaningful opportunities for learning, growth, and advancement—empowering associates to take ownership of their careers and think boldly about what’s possible. For strategic, adaptable leaders who thrive on innovation and collaboration, Ulta provides an environment where ideas come to life, teams make measurable impact, and ambitions can grow. Let’s build something brilliant together.

THE IMPACT YOU CAN HAVE:

The Senior Manager of Digital Merchandising will help define the long-term vision for Personalization, On-Site Search, and Category & Navigation across site and app. This leader oversees teams responsible for planning, merchandising, executing, and optimizing strategies that align Guest needs, business priorities, and emerging capabilities. They set direction and establish standards for navigation structure, category page merchandising, search optimization, and personalized placements. They partner closely with Customer Marketing, Analytics, Product, UX, and Technology to enhance capabilities, align merchandising priorities to enterprise initiatives, and drive conversion, engagement, and sales growth. This role is accountable for driving financial performance and growth across their respective areas.

The ideal candidate is an innovative thinker and solution provider who thrives in ambiguity and fast-paced environments. They serve as a trusted advisor across product, marketing, and technical partners, consistently championing a guest-centric mindset that positions Ulta Beauty as a best-in-class e-commerce retailer.

YOU'LL ACCOMPLISH THESE GOALS BY:

• Defining and leading the vision and strategy for Personalization, On-Site Search, and Category & Navigation, with accountability for conversion, engagement, and revenue performance.
• Shaping on-site search and personalization experiences to ensure results ranking, recommendations, and dynamic content align with guest intent, category priorities, and promotional strategies.
• Establishing standards for navigation structure, taxonomy, and category page ownership to improve discoverability and drive category growth.
• Setting performance goals and KPIs across owned areas, leveraging data, experimentation, and guest insights to continuously optimize results.
• Leading and developing high-performing team members, fostering collaboration, accountability, and strong business ownership across search, personalization, and category experiences.
• Partnering with Product Managers on product initiatives related to search, personalization, and navigation to ensure merchandising priorities are represented and business impact remains central.

ADDITIONAL RESPONSIBILITIES:

• Cultivating a culture of discovery, iterative learning, and guest-centric problem solving that drives measurable impact.
• Monitoring emerging trends in digital experience and AI, benchmarking against competitors and digital merchandising standards to identify gaps and translate insights into strategic opportunities.
• Providing strategic oversight to leaders responsible for day-to-day execution and optimization, ensuring alignment to enterprise initiatives and category strategies.
• Translating complex data and performance insights into clear, actionable narratives that inform senior leadership decisions and future investment priorities.
• Champion clarity, alignment, and focus across complex, matrixed organizations to ensure cohesive execution and stakeholder engagement.

THE ESSENTIALS FOR SUCCESS:

• Bachelor’s degree in Business, Marketing, Analytics, or a related field (MBA preferred).
• 10+ years of experience in e-commerce, digital, or related disciplines, with demonstrated ownership of on-site experiences.
• 5+ years of leadership experience, with a proven ability to build and develop strong teams.
• Deep understanding of online shopping behavior and digital merchandising levers that drive discoverability, conversion, and category growth.
• Proven experience leading key digital strategies that improve relevance and performance.
• Hands-on experience with personalization, testing, and experimentation platforms (e.g., Adobe Target or similar tools), preferred.
• Demonstrated success partnering with cross-functional teams such as Product, Technology, Analytics, and Design in a complex, fast-paced environment.
• Strong communication and executive presence, with the ability to align stakeholders across complex organizations.
• Familiarity with CMS platforms, e-commerce analytics tools, and digital merchandising systems.

#hybrid

#Hybrid

The pay range for this position is $119,300.00 - $150,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta

ABOUT

At Ulta Beauty:

(NASDAQ: ULTA),the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

At Ulta Beauty, we’re reimagining the future of beauty through a progressive, omnichannel approach. Our Digital teams leverage emerging technologies, data, and design to create intuitive, engaging, and personalized shopping experiences. From AI-driven insights to innovative UI/UX, we aim to make discovery easier, more relevant, and inspiring across every digital touchpoint.

Ulta Beauty offers meaningful opportunities for learning, growth, and advancement—empowering associates to take ownership of their careers and think boldly about what’s possible. For strategic, adaptable leaders who thrive on innovation and collaboration, Ulta provides an environment where ideas come to life, teams make measurable impact, and ambitions can grow. Let’s build something brilliant together.

THE IMPACT YOU CAN HAVE:

The Senior Manager of Digital Merchandising will help define the long-term vision for Personalization, On-Site Search, and Category & Navigation across site and app. This leader oversees teams responsible for planning, merchandising, executing, and optimizing strategies that align Guest needs, business priorities, and emerging capabilities. They set direction and establish standards for navigation structure, category page merchandising, search optimization, and personalized placements. They partner closely with Customer Marketing, Analytics, Product, UX, and Technology to enhance capabilities, align merchandising priorities to enterprise initiatives, and drive conversion, engagement, and sales growth. This role is accountable for driving financial performance and growth across their respective areas.

The ideal candidate is an innovative thinker and solution provider who thrives in ambiguity and fast-paced environments. They serve as a trusted advisor across product, marketing, and technical partners, consistently championing a guest-centric mindset that positions Ulta Beauty as a best-in-class e-commerce retailer.

YOU'LL ACCOMPLISH THESE GOALS BY:

• Defining and leading the vision and strategy for Personalization, On-Site Search, and Category & Navigation, with accountability for conversion, engagement, and revenue performance.
• Shaping on-site search and personalization experiences to ensure results ranking, recommendations, and dynamic content align with guest intent, category priorities, and promotional strategies.
• Establishing standards for navigation structure, taxonomy, and category page ownership to improve discoverability and drive category growth.
• Setting performance goals and KPIs across owned areas, leveraging data, experimentation, and guest insights to continuously optimize results.
• Leading and developing high-performing team members, fostering collaboration, accountability, and strong business ownership across search, personalization, and category experiences.
• Partnering with Product Managers on product initiatives related to search, personalization, and navigation to ensure merchandising priorities are represented and business impact remains central.

ADDITIONAL RESPONSIBILITIES:

• Cultivating a culture of discovery, iterative learning, and guest-centric problem solving that drives measurable impact.
• Monitoring emerging trends in digital experience and AI, benchmarking against competitors and digital merchandising standards to identify gaps and translate insights into strategic opportunities.
• Providing strategic oversight to leaders responsible for day-to-day execution and optimization, ensuring alignment to enterprise initiatives and category strategies.
• Translating complex data and performance insights into clear, actionable narratives that inform senior leadership decisions and future investment priorities.
• Champion clarity, alignment, and focus across complex, matrixed organizations to ensure cohesive execution and stakeholder engagement.

THE ESSENTIALS FOR SUCCESS:

• Bachelor’s degree in Business, Marketing, Analytics, or a related field (MBA preferred).
• 10+ years of experience in e-commerce, digital, or related disciplines, with demonstrated ownership of on-site experiences.
• 5+ years of leadership experience, with a proven ability to build and develop strong teams.
• Deep understanding of online shopping behavior and digital merchandising levers that drive discoverability, conversion, and category growth.
• Proven experience leading key digital strategies that improve relevance and performance.
• Hands-on experience with personalization, testing, and experimentation platforms (e.g., Adobe Target or similar tools), preferred.
• Demonstrated success partnering with cross-functional teams such as Product, Technology, Analytics, and Design in a complex, fast-paced environment.
• Strong communication and executive presence, with the ability to align stakeholders across complex organizations.
• Familiarity with CMS platforms, e-commerce analytics tools, and digital merchandising systems.

#hybrid

#Hybrid