Creator Growth Strategist, ANZ - TikTok LIVE

About the Role：
As a LIVE Creator Growth Strategist for the ANZ market, you will play a key role in growing one of the most dynamic areas of the Tik Tok ecosystem. You will partner closely with creators to unlock growth opportunities, improve performance, and help build a healthy, vibrant LIVE creator ecosystem. This role combines strategic thinking, creator relationship management, business analysis, and cross-functional execution.

• Responsibilities：
• Own the end-to-end management of a defined creator segment or tier, driving performance outcomes and developing scalable workflows and operating methodologies.
• Analyze the creator ecosystem to identify trends, growth opportunities, and operational gaps, and translate insights into actionable strategies and execution plans.
• Own and monitor key success metrics, including revenue growth, creator retention, content quality, and creator tier progression.
• Build strong, trust-based relationships with creators and maintain ongoing communication to understand their needs, challenges, and growth opportunities.
• Help creators improve performance by driving adoption of internal tools, monetization products, and operational best practices through both one-to-one and scaled approaches.
• Partner closely with internal and external stakeholders to integrate resources and execute creator growth initiatives effectively.
• Collaborate with campaign, agency, and partner teams to improve operational efficiency, drive creator participation in major campaigns, and scale business impact.
• Maintain a strong understanding of the broader creator ecosystem, proactively identify risks, and support ecosystem governance and health initiatives through cross-functional collaboration.

Requirements:

• Minimum Qualifications：

• Bachelor’s degree or above.

• 3+ years of professional experience in strategy, operations, account management, business development, creator management, or related fields.

• Strong sense of ownership with the ability to work independently and proactively drive initiatives from insight to execution.

• Solid analytical skills, with the ability to use data to evaluate outcomes, identify trends, and generate actionable recommendations.

• Experience participating in or leading large-scale, cross-functional projects involving multiple stakeholders.

• Excellent communication and interpersonal skills, with the ability to build strong relationships and influence a range of internal and external partners.

• Preferred Qualifications：

• Experience in social media, livestreaming, creator or talent management, agency or MCN operations, digital content, or related ecosystems.

• Strong interest in the creator economy, livestreaming, and digital entertainment.

• Familiarity with creator growth strategies, monetization models, and operational frameworks in platform-based businesses.

• Creative and strategic mindset with experience in mentorship, coaching, or creator development.

• Passion for Tik Tok, LIVE streaming, and emerging creator-led business models.