Regional Marketing Operations Manager, SMB Marketing

3+ months ago• Dublin, Ireland

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
Size: 5001-10000 employees

Industry: Entertainment & Gaming, Social Media, Technology

Responsibilities:

The Global Business Solutions, SMB Marketing Team's purpose is to make Tik Tok the most relevant growth platform for small and medium-sized businesses, providing education, guidance, and showcasing success. As part of the Global SMB Team, the SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.

We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world-class marketing initiatives. Above all, you have a passion for Tik Tok and are full of ideas that will help propel the platform into the future.

About the Role:

The ideal candidate will optimize processes and enhance efficiency of the global marketing team. They will also scale marketing operations best practices to improve the execution and performance of marketing campaigns. They will serve as the ear of their region, understanding regional nuances, and balancing a regional vs. global approach to ensure alignment with overall business objectives.

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Responsibilities:

• Budget Management & Tracking

• Oversee budget management for regional marketing activities

• Serve as the regional primary point of contact for the Finance team and partner with them and Marketing Analyst to provide strategic insights on budget, ROI and expenses trends

• Manage invoice processing and approvals for third-party suppliers and agencies

• Track and reconcile budgets, ensuring accurate forecasting and financial reporting

• Review, allocate, and manage budgets for marketing campaigns with regional leads, ensuring cost efficiency, effective resource utilization, and alignment with strategic objectives.

• Marketing Technology Stack Management

• Assess, implement, and manage marketing technology platforms, including CRM and email marketing tools which will benefit the global marketing team

• Train regional marketing managers on Mar Tech tools, driving adoption and maximizing platform benefits

• Procurement & Legal Compliance

• Manage third-party contracts, ensuring alignment with company policies

• Serve as the point of contact for SOW, MSA, and contract reviews in collaboration with our Legal team

• Lead Operations & Management

• Oversee lead ingestion and assignment processes for their region, ensuring seamless lead flow

• Optimize lead management strategies to improve marketing and sales alignment

• Collaboration & Knowledge Sharing

• Act as the connective tissue between the Global Marketing Enablement team and their regional Marketing team, ensuring seamless collaboration and alignment across initiatives

• Implement a "Hub and Spoke" model to facilitate knowledge sharing and strategic execution between the global team and regional marketing teams. Enable, collaborate and share learnings with regional counterparts to achieve true global success

• Drive strategic opportunities, pilot roadmap initiatives, and lead special projects as needed to support broader business objectives

• What We Value in this Role (Aligned to our Byte Styles)

• Aim for the Highest: a blend of strategic thinking and execution who can wear multiple hats and get things done. Insist on high standards and don't just get the job done, execute with excellence. Take calculated risks for bigger gains, with a focus on return on investment.

• Always Day One: maintain an entrepreneurial mindset, continuously pioneering and innovating rather than relying on past achievements or existing resources. Stay agile, simplifying processes to drive efficiency while remaining open, humble, and resistant to complacency.

• Champion diversity and inclusion: as this role is very cross-functional, this person should be ready to pro-actively share ideas and keep regional marketing informed, and do great things through collaboration and teamwork.

Qualifications:

• Minimum Qualifications

• Minimum 5 years of experience in a marketing operations role

• Demonstrated success in streamlining workflows, implementing automation, and improving cross-functional collaboration to enhance marketing efficiency

• Expert written and verbal communicator, with the ability to articulate abstract concepts

• Ability to identify opportunities, develop project scope and independently lead ideation and execution

• Ability to balance global and regional responsibilities, align stakeholders, and drive marketing operations initiatives in a complex, fast-paced environment

• Preferred Qualifications

• Experience of working within a global team

• Experience at a startup or in an entrepreneurial environment in the tech industry

Client-provided location(s): Dublin, Ireland

Job ID: Tik Tok-7486692661849868551

Employment Type: OTHER

Posted: 2025-03-30T00:30:46
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

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