Global Client Lead, FBA & QSR, Global Accounts

The Global Agency & Accounts (GA&A) Team partners with the world’s largest advertisers and agencies, providing strategic solutions to help brands grow through Tik Tok’s suite of products.

We seek a consultative sales leader to join our Global Accounts Team to be based in NYC. This role is instrumental in managing strategic partnerships with key global Food, Beverage, Alcohol (FBA) & QSR clients - a key growth sector within the GA&A org. The successful candidate will be responsible for owning C-level relationships, and driving long-term growth. The ideal candidate is an experienced media and sales professional who can anticipate business needs, develop global strategies, and collaborate cross-functionally to shape marketing approaches.

This role requires strong business development skills, the ability to navigate complex global organizations, and a track record of influencing stakeholders. The ideal candidate is entrepreneurial, resilient, and strategic—comfortable leading a distributed team and driving impact in a dynamic, fast-paced environment.

Responsibilities:

• Build, shape, and execute a global strategy, vision, and success metrics for a key account.
• Drive revenue growth, expanding direct partnerships with top global advertisers.
• Establish and nurture client relationships, positioning Tik Tok as a key strategic partner.
• Collaborate with regional sales teams to align global strategies with regional market execution.
• Negotiate Joint Business Partnerships (JBP) agreements, ensuring alignment with client and internal objectives.
• Use data and analytics to build consultative solutions that maximize client impact.
• Partner with internal teams (Product, Sales, Consumer, Content) to drive Tik Tok’s global business objectives.
• Represent Tik Tok at key industry and client events.
• Lead a globally distributed team, fostering high performance and collaboration.

Requirements:

• Minimum Qualification(s)

• Proven leadership experience in media, advertising, or sales, with experience managing large global accounts.

• Experience managing Food, Beverage, Alcohol or QSR advertisers, with a deep understanding of their business, marketing, and media challenges.

• Proven C-suite relationship management and business development expertise.

• Strong people management skills, ideally leading global teams.

• Experience in strategy development, revenue growth, and cross-functional collaboration.

• Deep understanding of global media landscape, regional nuances, and measurement frameworks.

• Preferred Qualification(s)

• Excellent communication, negotiation, and consultative selling skills.

• Comfortable navigating ambiguous, fast-paced environments and driving results.

• Self-motivated, strategic thinker with strong problem-solving skills.

• Analytical mindset, able to translate data into insights and actionable strategies. Fluent in media terminology and measurement.

• Willingness to travel as needed. Regular travel to Atlanta & Chicago will be required, along with regular global travel.