Celebrity Live Ops Manager - TikTok LIVE AMS Marketing

About the Team:

The Tik Tok LIVE AMS Marketing team drives growth and cultural relevance for Tik Tok LIVE across the Americas. The team focuses on high-impact celebrity LIVE events and flagship IPs such as Tik Tok LIVE Premiere, creating must-watch moments that connect creators, celebrities, and fans in real time.

About the Role:

As the Celebrity Live Ops Manager, you will lead the end-to-end operations of celebrity-led LIVE events. You will help shape and scale marquee programs, from global Q&As and premiere moments to concert series and other high-visibility campaigns. This role will build repeatable operational models and strong execution standards to support partnerships with top-tier talent.

Responsibilities:

• Lead strategy and execution for high-profile celebrity LIVE sessions, premieres, and concert series.
• Own and optimize key LIVE performance metrics, including Peak Concurrent Users, unique viewers, and impressions.
• Drive traffic and growth strategies to maximize visibility and engagement for flagship events.
• Partner closely with Product, Traffic, Marketing, and other cross-functional teams to improve LIVE features, tools, and event outcomes.
• Coordinate with talent representatives, agency partners, and internal stakeholders to deliver seamless event execution.
• Build and refine scalable operational frameworks and standard operating procedures for celebrity LIVE programs.

Requirements:

Minimum Qualifications:

• 3+ years of experience in live streaming operations, entertainment marketing, consulting, talent management, or a related field.
• Experience managing large-scale digital events, celebrity activations, or other high-visibility campaigns.
• Ability to build scalable operational processes and drive cross-functional execution in a fast-paced environment.
• Strong analytical skills with the ability to use performance data to generate actionable insights.
• Excellent communication and stakeholder management skills.