Strategic Operations Lead, Monetization

We are looking for entrepreneurial spirits to join our Global Monetization Product and Tech team. You will have a ground floor opportunity to shape monetization efforts for Tik Tok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future.

This role is part of the Tik Tok's Monetization organization and holds a strong focus on advertiser needs and is dedicated to excellence in developing products and execution. We work with advertisers from all verticals to develop the next generation of monetization solutions and to make Tik Tok an essential growth channel for businesses of all sizes. We are on the critical path to delivering Tik Tok's Ads revenue, defining the long-term monetization strategy, and delivering insights that drive the product roadmap.

Responsibilities:

• Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising
• Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines
• Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making
• Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth
• Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets
• Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising

Requirements:

Minimum Qualifications:

• Bachelor's degree in economics, statistics, engineering, or a related field
• 5+ years of experience in management consulting, investment banking, or tech corporate strategy
• Strong analytical skills with experience in market analysis and financial modeling

Preferred Qualifications:

• Ability to work cross-functionally and manage multiple projects simultaneously
• Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders
• Comfortable working in a fast-paced and dynamic environment with tight deadlines
• Passion for digital advertising and social media monetization