Product Operations & Strategy Manager (Entertainment Marketing) - TikTok

About the Team:

Join our Tik Tok-PGC-Entertainment Vertical team and play a vital role in empowering entertainment partners around the world! As an Entertainment Publisher Product Strategy & Operations Manager, you'll focus on enhancing the experience of Entertainment (Film & TV) partners on our platform, driving creativity and innovation in the short video space. If you're passionate about building innovative products, the entertainment industry, and enjoy building global connections, this role is for you.

• Responsible for driving Spotlight's organic marketing strategy and promotional product strategy for entertainment (film & tv) partners worldwide, including defining new or local market strategies
• Lead innovative IP/title marketing organic campaigns and creator activations, defining success metrics and driving campaign success from planning to execution
• Define product and data requirements for promotional product features and drive features from development to launch
• Use data to analyze and continually drive campaigns and product feature optimizations
• Collaborate with Partnerships in Spotlight adoption with entertainment partners
• Coordinate with multiple cross-functional teams such as Product, Partnerships, Data and Legal teams to drive our success.

Requirements:

• Minimum Qualifications

• Bachelor and above.

• 5 years or above working experience at a major company in the entertainment industry, digital marketing or internet content platform/technology industry.

• Working experience in film & TV marketing, particularly social marketing, and digital tech products.

• Strong data analysis, strategy, and logical thinking skills, able to understand complicated situations, define key problems and develop approaches and cross-functional operational workstreams to solve problems and achieve goals.

• Good at cross-cultural understanding, communication, coordination and pushing initiatives forward and proactively, result-oriented.

• Have empathy and understanding for publishers, creators, and users

• Preferred Qualifications

• Overseas working experience is a plus.

• MBA is a plus.