Shop - Category Manager, Hardlines

The Tik Tok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.

We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.

You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.

Team Overview:

You've seen the virality and impact of #Tik Tok Made MeBuy It. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making Tik Tok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

About the Role:

With more than 1 billion loyal users globally, Tik Tok is the ideal platform to deliver a brand new and exciting shopping experience to our users. Tik Tok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Category Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for Tik Tok's US Commerce business.

Responsibilities:

• Acquire and incubate merchants to support category growth
• Discover innovative collaborative models that align to the merchant's short-term and long-term development plans, and invest platform resources effectively and efficiently
• Solve key challenges in business growth by strong collaboration with cross-functional teams
• Employ a consultative approach by offering strategic content, operations, creator/affiliate/agency partner, merchandising, and logistics solutions to all sellers
• Update active sellers on Tik Tok Shop product developments and new promotional opportunities

Requirements:

Minimum Qualifications:

• Track record of delivering & exceeding sales, GMV, or other commercial goals
• Excellent interpersonal and negotiation skills
• A good team player, a fast learner, and open to changes

Preferred Qualifications:

• 3+ years experience in e-commerce business with mixed experience in both platform side and brand/merchant side is highly preferred
• Familiar with Tik Tok and other content platforms; experience in content-based e-commerce is highly preferred
• Strong connections with brands and distributors are preferred