Shop - MCN Partnership, Senior Manager (Vietnam)

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe Tik Tok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

Agency Partner Management team will be responsible for managing relationships with mid-size agencies and independent partners to drive significant ad revenue growth, protect existing revenue streams, and accelerate adoption of key marketing products. You will serve as the primary point of contact for agency partners, blending strategic relationship management with data-driven execution to help both Tik Tok and its partners achieve ambitious growth targets.

We are looking for a strong partnership manager to lead MCN account management and drive creator ecosystem growth. This role is responsible for recruiting, supporting, and developing MCN partners, shaping both short-term and long-term operating plans, and helping MCNs identify, activate, uplift, and retain creators. The ideal candidate combines strong e-commerce and affiliate industry knowledge with business development capability, cross-functional collaboration, and a data-driven mindset.

Responsibilities:

• Manage the recruitment, onboarding, support, and day-to-day relationship with MCN partners.
• Formulate short-term and long-term operating plans for MCNs, and drive creator identification, activation, uplift, and retention.
• Build professional and effective cooperation mechanisms with agency partners to accelerate partner development and performance growth.
• Partner closely with the seller team to support MCN affiliate assortment and optimize the product pool.
• Leverage business development, cross-border marketing, and cross-industry partnership capabilities to explore and develop monetization models for MCNs.
• Support MCNs on daily operations and establish effective coordination mechanisms with cross-functional teams to improve execution efficiency.
• Expand MCN assortment opportunities and strengthen operational compliance and governance.
• Maintain strong relationships with internal and external stakeholders, and align resources to unlock partner growth opportunities.

Requirements:

Minimum Qualifications:

• Bachelor's degree or above, with 4+ years of experience in e-commerce, affiliate, or MCN related industries.
• Strong macro view of the business, with clear understanding of KOL and MCN market trends.
• Hands-on livestream experience with celebrities or macro KOLs, including scripting, assortment planning, data analysis, and campaign execution.
• Good knowledge of products and brands; experience on the brand side is a plus.
• Proficient in English

Preferred Qualifications:

• Strong stakeholder management, business negotiation, and resource integration capabilities, with the ability to engage directly with senior partner stakeholders.
• Strong strategic thinking, self-resilience, collaboration skills, and learning agility.
• Solid data management, reporting, and summarization capabilities.
• Data-oriented and results-oriented, with a strong sense of ownership and execution.