Shop Strategy & Intelligence Specialist - Fashion

Team Introduction
The Fashion Brazil team is looking for a Strategy & Intelligence Specialist, responsible for leading analytical, campaign and creator-related projects that will drive sustainable growth of the category in Tik Tok Shop. This role will act as the main point of contact for central teams, driving alignment between data insights and execution, and act as category lead for creator-related initiatives.

Responsibilities:

• Act as strategic POC for internal teams on creator initiatives, hero product growth, advertising performance, campaign efficiency
• Lead data analysis and insights to support category and subcategory development strategies
• Coordinate the execution of monthly campaigns, identifying opportunities to increase GMV and content output (Lives, Videos)
• Monitor, evaluate and optimize ad performance metrics (CTR, ROAS, GMV per dollar spent)
• Track and report on hero product penetration and scalability by subcategory
• Work closely with Creator and Ads teams to match merchant needs with performance drivers
• Partner with Creator teams to develop an active & engaged Fashion creator community for Tik Tok Shop

Requirements:

• Minimum Qualifications
• Bachelor’s degree or above, with 3+ years of experience in Business Intelligence, Strategy, Growth, or E-commerce; experience with Creators is a plus.
• Strong analytical thinking and ability to translate insights into action
• Familiarity with Tik Tok Ads, campaign logic and category merchandising is a plus
• Comfortable handling large data sets and building dashboards (Excel, SQL, Tableau or similar)
• Ability to work independently in a fast-paced and evolving environment
• Excellent communication and stakeholder management skills