Senior Product Manager, Family Pairing

Our team is under the umbrella of Tik Tok Safety Product function, and we strive to build age-appropriate product experiences for teens users in Tik Tok. The team owns teen-focused product strategy and partners closely with Safety, Policy, and Machine Learning to ensure a safe, compliant, and engaging experience for younger audiences. We develop teen-specific features, optimize content recommendations and privacy defaults, and support global regulations related to youth safety.

Responsibilities:

• Act as the core PM owner for Family Pairing. Define north star metrics and core conversion funnels. Develop and execute a mid-to-long-term product roadmap to build an industry-leading parental supervision tool.
• Deeply understand the distinct needs and psychologies of both parents and teens. Identify opportunities to optimize core user journeys, and more importantly, innovate and build breakthrough features that transform Family Pairing into an engaging, high-value tool that both parents and teens actively want to use.
• Collaborate closely with Legal and Public Policy teams to integrate global minor safety regulatory and legal requirements into product design. Ensure the product is both compliant and user-friendly, actively building trust with the public and regulators.
• Serve as the central driver for Family Pairing iterations, effectively aligning XFN teams including Design, Engineering, DS, and Operations to ensure high-quality, agile product delivery.
• Coach and mentor junior product managers within the team, guiding their daily project execution and sharing best practices in user-centric design.

Requirements:

Minimum Qualification(s):

• 5+ years of consumer-facing product experience. Strong track record of owning consumer apps, driving 0-to-1 product development, or optimizing user growth and conversion funnels.
• Deep user empathy with a keen eye for interaction design. Proven ability to navigate complex user dynamics and deliver polished, detail-oriented product experiences.
• Highly proficient in defining core metric frameworks, conducting A/B testing, and analyzing funnel conversions to validate the impact of UX improvements.
• Exceptional ability to manage complex projects and drive consensus across diverse teams, remaining agile and effective even under strict legal and compliance constraints.
• Highly self-driven and responsible, with a demonstrated ability or strong desire to coach others.
• Fluency in written and spoken Chinese is needed to manage stakeholders in China market.