Shop - Marketing Analytics & Project Lead (Integrated Marketing) - Thailand

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to Tik Tok Shop's success in SEA.

In this role you will develop seller packages and relevant business pitch decks. You will also be responsible in creating framework for data analysis, extract data, and report findings using suitable visualization tools

Roles & Responsibilities:

Business Analytics and Strategy:

• Develop analytical frameworks to extract, analyze, and report findings using suitable visualization tools across key business areas, including:

User segmentation and CRM:

1. A/B testing and experimental design
2. Commercial campaign performance and budget efficiency
3. Campaign supply improvement (e.g. seller assortment quality)

• 1. Conversion funnel and user journey optimization
• Deliver data-driven, actionable insights to support business goals and drive strategic marketing decisions
• Build dashboards, and regularly review key commercial and marketing metrics to enable team members to efficiently monitor performance and make informed decisions

Performance Tracking and PnL optimization:

• Monitor and analyze budget utilization across key voucher strategies and seller programs to identify areas for improvement
• Provide insights and strategic recommendations to refine voucher effectiveness and seller program performance
• Deliver regular updates to stakeholders on campaign performance, budget efficiency, forecasts, and action plans to maximize ROI

1. Cross-Functional Collaboration:

• Collaborate with data teams to design and automate reporting systems that effectively measure campaign and channel performance
• Work closely with campaigns, marketing, and relevant business teams to provide insights for future business improvements
• Serve as a strategic thought partner to cross-functional stakeholders to drive ongoing performance enhancement

1. Team Leadership:

• Lead and mentor a strategy and project team, fostering a culture of curiosity, ownership, and continuous learning
• Provide strategic direction and prioritize team initiatives in alignment with business goals and growth opportunities
• Promote collaboration and knowledge-sharing across teams to scale analytical capabilities and improve business outcomes

Requirements:

Minimum Qualifications:

• Bachelor's degree in Business, Economics, Marketing, or related field of study.
• 5 years+ of work experience with a focus on strategy and business analytics
• Proficiency in processing complex data sets using Excel
• Experience using other data analysis and visualization tools such as Excel, SQL, Python, R, Tableau or similar softwares
• Excellent leadership, and project management skill
• Proficiency in English

Preferred Qualifications:

• Familiarity with advertising technologies and good understanding of e-commerce seller's view points
• Strong analytical and logical thinking skills with the ability to interpret data and trends to provide actionable insights
• Master's degree is a plus