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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

We’re hiring a Lifecycle Marketing leader to own the strategy for one of our critical products. You will be responsible for driving business growth across the full customer lifecycle: acquisition, activation, onboarding, engagement, loyalty and retention.

This is not a conventional CRM role. You’ll set the vision, build new systems, and steer cross-functional partners and stakeholders across Product Marketing, EPD, Operations, Sales, Data Science and Executive Leadership through ambiguity and accelerated growth.

Your job isn’t just managing campaigns. You’ll wrangle complexity, push creative boundaries, and deliver outsized impact. You'll partner directly with senior stakeholders to define aggressive yet meaningful goals and help shape the future trajectory of one of our company’s most defining and impactful verticals.

What you’ll do:

• Develop comprehensive lifecycle marketing strategies to drive new loan originations.

• Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.

• Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial interest through customer journeys.

• Design and deploy educational content strategies to help members navigate the complexity of the lending market.

• Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs).

• Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns.

• Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership.

• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders.

• Direct campaign priorities with Lifecycle Marketing Tech Ops.

What you’ll need:

• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)

• 2+ years of experience leading small yet high performing teams

• 8+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.

• Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization.

• A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale.

• Possess the ability to comfortably and independently operate in a dynamic market environment

• Strong analytical experience using various testing methodologies.

• Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.

• Effective verbal and written communication skills.

• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.

• Experience working in a regulated industry (Fin Tech, banking) is highly preferred.

• Genuine interest in the lending space.

Nice to have:

• MBA or other advanced degrees

• Previous finance, tech or banking experience

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at So Fi page!
So Fi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
So Fi is committed to an inclusive culture. As part of this commitment, So Fi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.