Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role

So Fi is looking for a data-driven and user-centric Senior Product Manager to own and optimize our end-to-end home loan origination funnel across digital experiences. This role will be pivotal in enhancing member experiences and driving revenue growth through rigorous A/B and multivariate testing.

You will be responsible for driving home loan originations by reducing friction, increasing application completions, and accelerating funding rates. You will drive innovative functionality that disrupts competitors and further differentiates So Fi’s home loan offering. The ideal candidate will be a growth-focused operator who thrives at the intersection of conversion rate optimization and user experience.

This role is inherently cross-functional—you will work closely with engineering, design, data science, user research, marketing, operations, finance, risk, legal, compliance and executive teams to set a product strategy, define, and prioritize features. You’ll play the critical role of bridging the technical and business worlds to deliver product enhancements that delight our members and drive our business forward. You will be expected to set ambitious goals, sweat the details and deliver with urgency.

What you’ll do

• Build disruptive innovative solutions in a customer-centric environment

• Own and prioritize the product backlog for your engineering squad, writing detailed requirements and partnering closely with developers

• Own instrumentation and data for your products to drive deep understanding, innovation and product plans

• Collaborate cross-functionally to align on requirements and timelines

• Experiment constantly to drive customer learnings and customer impact

• Operate in a fast-paced agile environment, making trade-offs and decisions to deliver iteratively while driving toward long-term goals

• Work cross-functionally with stakeholders across marketing, sales, operations, legal, compliance, capital markets, and executive management to translate customer needs into a product

• Be a champion of So Fi’s values

What you’ll need

• Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field

• 5+ years of product management experience

• Experience developing and launching features across both 1st and 3rd party platforms, consistently prioritizing a superior user experience

• Superior communication skills, written and verbal. Experience presenting to executive leadership

• Experience delivering quality software that solves business and user needs

• Strong analytical and data-driven mindset; able to dive into financial and operational metrics

• Experience owning end-to-end product delivery, from discovery through launch and iteration

• High bias for action and ownership—comfortable operating in ambiguous, cross-functional environments

• Passion for your users! You do right by them, always

• Ability to work with remote teams

Nice to have

• Experience with hypothesis-based product experimentation

• Experience speaking to actual users, empathizing with them and gathering insights, and translating those insights into meaningful product enhancements

• Experience in the Fintech space

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at So Fi page!
So Fi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
So Fi is committed to an inclusive culture. As part of this commitment, So Fi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.